AlDub craze rules weekend prime time, too

TODAY’S hottest commodity on local television continues to turn everything it touches into gold, as the separate features on the so-called blockbuster AlDub phenomenon of Alden Richards and Maine Mendoza on GMA’s weekend prime-time programs each tallied a ratings turnout not lower than a 30-percent audience share, according to data from the latest AGB Nielsen Philippines survey of the viewing preferences in Mega Manila homes.

The September 12 episode of Magpakailanman, featuring Alden’s life story, where the real-life Richard Faulkerson Jr. portrayed himself in a telling of the 23-year-old’s early struggles of entering showbiz and his perseverance in delivering his promise to his deceased mother, dominated Saturday’s prime-time race with a ratings score of 30.3 percent.

The episode was actually a replay of the one first aired on March 9, 2013, which was supplemented by an updated interview of the show’s host Mel Tiangco with Alden.

The following day, Kapuso Mo, Jessica Soho aired its second feature on Maine, this time with an inside look of the Dab Smash Queen’s life through testimonials with people closest to her. The episode chalked up a smashing 31.6-percent audience turnout.

Both episodes also commanded a huge following on social media, as the hashtags #AldenRichardsOnMPK and #MaineMendozaOnKMJS instantly rose to trending status.

Meanwhile, on the weekday slates, GMA keeps its bragging rights as ratings champ with Marimar continuing its strong run.

SEPTEMBER 12

1. Magpakailanman, GMA, 30.3 percent
2. Pepito Manaloto Ang Tunay na Kuwento, GMA, 25.2 percent
3. Your Face Sounds Familiar, ABS-CBN, 23.6 percent
4. 24 Oras Weekend, GMA, 23.1 percent
5. Celebrity Bluff, GMA, 22.3 percent
6. MMK Ang Tahanan Mo, ABS-CBN, 18.3 percent
7. I Witness, GMA, 16.4 percent
8. Imbestigador, GMA, 16.2 percent
9. Pinoy Big Brother 737, ABS-CBN, 15 percent
10. Home Sweetie Home, ABS-CBN, 12.7 percent

SEPTEMBER 13

1. Kapuso Mo, Jessica Soho, GMA, 31.6 percent
2. Ismol Family, GMA, 27.8 percent
3. Vampire Ang Daddy Ko, GMA, 23.8 percent
4. 24 Oras Weekend, GMA, 22.8 percent
5. Your Face Sounds Familiar, ABS-CBN, 18.1 percent
6. Rated K Handa na Ba Kayo?, ABS-CBN, 16.7 percent
7. Juan Tamad, GMA, 16 percent
8. Pinoy Big Brother 737, ABS-CBN, 15.7 percent / Gandang Gabi Vice, ABS-CBN, 15.7 percent
9. Wansapanataym, ABS-CBN, 14.7 percent
10. Goin’ Bulilit, ABS-CBN, 11.7 percent

SEPTEMBER 14

1. Marimar, GMA, 23.4 percent
2. 24 Oras, GMA, 23 percent
3. Pangako Sa ’Yo, ABS-CBN, 21.7 percent
4. Beautiful Strangers, GMA, 20.1 percent
5. Nathaniel, ABS-CBN, 19.9 percent
6. TV Patrol, ABS-CBN, 18.6 percent
7. My Faithful Husband, GMA, 18.3 percent
8. On the Wings of Love, ABS-CBN, 18 percent
9. Pasion de Amor, ABS-CBN, 15.2 percent
10. StarStruck, GMA, 13.2 percent

SEPTEMBER 15

1. Marimar, GMA, 23.4 percent
2. 24 Oras, GMA, 22.9 percent
3. Pangako Sa ’Yo, ABS-CBN, 22.1 percent
4. Beautiful Strangers, GMA, 20.5 percent
5. Nathaniel, ABS-CBN, 19.4 percent
6. My Faithful Husband, GMA, 18.7 percent / On the Wings of Love, ABS-CBN, 18.7 percent
7. TV Patrol, ABS-CBN, 16.8 percent
8. Pasion de Amor, ABS-CBN, 14.2 percent
9. Pinoy Big Brother 737, ABS-CBN, 13.5 percent
10. Tunay na Buhay, GMA, 13.4 percent

SEPTEMBER 16

1. 24 Oras, GMA, 26 percent
2. Marimar, GMA, 25.1 percent
3. Beautiful Strangers, GMA, 20.4 percent / Pangako Sa ’Yo, ABS-CBN, 20.4 percent
4. My Faithful Husband, GMA, 19.4 percent
5. Nathaniel, ABS-CBN, 18.8 percent
6. On the Wings of Love, ABS-CBN, 18.3 percent
7. TV Patrol, ABS-CBN, 16.6 percent
8. Pinoy Big Brother 737, ABS-CBN, 14.1 percent
9. Pasion de Amor, ABS-CBN, 13.4 percent
10. Power House, GMA, 11.9 percent