SM, Disney seal partnership

THE Sy family’s SM Group announced on Tuesday that the company is collaborating with The Walt Disney Co. Southeast Asia (WDC-SEA) to bring the Disney brand to the Philippines.

According to the deal, WDC-SEA would allow SM to use Disney characters, from the iconic Mickey Mouse to Star Wars, in its malls, retail, entertainment and amusement parks.

“The two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties,” the company said in a statement.

“We are thrilled to be associated with the iconic Walt Disney company. Henry Sy Sr. [SM group’s chairman]  envisioned and purposed a second home for Filipinos across the nation, where they can create memorable bonding activities with their families through amusement facilities, retail centers and food establishments, all found in one mall,”  Edgar Tejerero, president of SM Lifestyle Entertainment Inc., said.

“We have worked with the various arms of SM group over the years and today, we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines,” Rob Gilby, managing director of Disney’s regional operations, said.

SM did not state how it will actually carry the Disney brand in the country, but said it has “synergized” the efforts of its subsidiaries, including malls, supermarkets, department stores, Toy Kingdom and its lifestyle and entertainment arm “to produce a complete and one-of-a-kind Disney experience for its patrons: from the moment they enter the mall to watch a movie, to the time they purchase their favorite snack and Disney merchandise.”

Previous partnership between the two firms include an Avengers themed program in SM City North Edsa in Quezon City, wherein guests, were treated to life-size characters, avenger-themed games and a meet and greet with Captain America, Thor and Black Widow cosplayers.

SM and Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest installment of the movie, Star Wars: The Force Awakens.

The exhibit will include life-size figurines of characters from the movie, interactive games and official merchandise.

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