A PROMISING new roster of products is expected to ratchet up Epson Philippines Corp.’s (EPC) industry domination and provide much-needed fillip to double the printer and projector titanic’s market share, an EPC executive said at a news conference in a recent launch at the City of Dreams Manila.
“We’re very optimistic about our new products because basically, they were able to cover all of the lines—from entry-level to high-end,” EPC Senior General Manager Ed Bonoan said. “[We’re aiming for a] 50 percent or more market share [this year]. These products that we launched tonight will make that happen.”
EPC’s inkjet-printer segment, especially its flagship L-Series, is the No. 1 contributor in the electronics proponent’s product lineup. Epson L-Series is the world’s first bevy of printers that leverage on Epson’s genuine Ink Tank System.
Epson L655, for instance, is remarkable with its genuine black-ink pigment and cost-saving Duplex Printing feature, making it a perfect solution for document-printing requirements of businesses. The latest Epson L-Series durable, reliable and cost-efficient printers are also covered by the manufacturer’s exclusive 1+1 extended warranty.
“We want to also maintain our No. 1 position in the projector line. With the launch of Epson’s progressive new lineup, our projectors promise an even brighter future for our business together,” Bonoan said.
The industry game changer’s top-of-the-line projectors are brighter than ever before, with 2800 lumens as the new minimum color-light output. It also offers enhanced usability with its split-screen function, horizontal adjustor, the multi-PC projection and enhanced connectivity with embedded wireless technology.
Aside from increased lumens and the ever gold-standard 3-LCD technology, the new Epson projectors offer longer lamp life and increased contrast ratio, not to mention the integration of Epson’s first wide ultra extended graphics array resolution, a technology with a display resolution of 1920×1200 pixels with a 16:10 screen aspect ratio, in the entry-level projectors. This means Epson’s entry-level projectors deliver a brighter and clearer view similar to high-end monitors and high-definition television.
“As you know, we are not the only one right now. There are already competitors that are already coming into the market. But we’re still very confident our products will [maintain] the No. 1 status,” Bonoan said. “We’re expecting at least about 18-percent growth, versus that of our fiscal year 2014. Last year versus 2013, we grew about 12 percent and we want to grow another 18 percent this year.
“The consumer side constantly increases, year-on-year, quarter-on-quarter. We’ve been seeing an increase of what we really want to tap in our corporate market,” Bonoan added. Teehankee said this is where Epson is seeing more opportunity and growth, not only in the corporate segment, but in terms of geography. So Epson is looking at expansion outside the key central business districts.
“We want to be visible outside Luzon. Right now we are seeing the potential of small- and medium-enterprise users; we haven’t actually captured majority of this market yet. We still have a lot of potential growth there,” Bonoan said.
