By Marianne Grace Sarmiento
FOILACAR Industries, an innovator of car-paint protection in the country, is now planning to expand its reach, from automotive to architecture, with the introduction of its new Interior Division.
“We have a new division called Interior Division which is composed of two. Interior Architecture is a partnership between interior decorators and architectural things…it’s carpentry before we wrap things. Now, Wall Art is totally different, as well. It is strictly pattern for walls. Even for children, there’s going to be cartoon characters, yes we do that. And textured walls also,” Foilacar Industries President Lester Codog said.
The new division will feature wallpaper customization, targeting old and new homeowners wanting to revamp and add more personality to their walls. This technology invites clients to get involved in the preparations and decorations by downloading an Apple-based application for free that will let them visualize and design how the patterns would look like. They can also opt to work with Foilacar’s accredited designers in personalizing their interiors.
For this new service, the company will be utilizing the latex printing technology. Foilacar Chief Financial Officer John Vincent Mercado shared that latex printing is very realistic and it can imitate anything. It is also water-based so it does not fade over time. Application is easy and it can be put on furniture, walls, ceilings and even floorings.
The company will have special materials coming from Belgium, giving clients a wide variety to choose from—textured wallpapers, vinyl, cloth, etc.
Codog shared that Foilacar’s turnover is quicker compared to those who wait months for their orders to be delivered.
“We customize everything in our factory. So if you want a pattern or if there’s even a mistake, we can remanufacture it. It is much easy because we manufacture it here in the Philippines,” he said, adding that they have a more professional team that started with wrapping cars, which is much harder to do.
The company will soon open to public with its showroom in Pasig City.
It was in 2009 when then-Foilacar Manila started in the country with its car-wrapping system that has been a trend in Dubai. It was used to wrap luxury and exotic cars. It has since expanded from automobiles to aviation, marine and now, in architectural sector and became Foilacar Industries.