By JT Nisay
AMID the plethora of promos and offerings from wireless communications providers, Sun recently launched its newest campaign that urges consumers to wisely sift through their options and ultimately “Choose Better.”
“You really have to choose the option that gives you the best value for your money, and that is what Sun is all about,” said Joel Lumanlan, vice president of Sun Postpaid, during the campaign’s launch. “What’s important to us is that we are able to provide our consumers the best value services in the market. We believe when you choose better, you spend wiser.”
Lumanlan added that Sun, which has dropped the word “Cellular” in its new “sunny, bright, bold, warm and practical” logo to appeal to a broader spectrum of the market, has a set of “hero products” to carry out its new slogan and present consumers with the best options in the market.
At the forefront of these offers is the Sun Postpaid Best Value Plan 450. Described by Lumanlan as a “good entry-level plan for new postpaid subscribers,” the Plan 450 offers unlimited calls and texts within the network, 250 texts to all networks, plus 20 hours of data consumption. As opposed to the existing Plan 450, this deal is made sweeter with the inclusion of a free Android smartphone.
There are also better options in the broadband department with Non-Stop Surf Plan 450 for Sun Broadband, which comes with nonstop surfing (30-day access of light surfing), 1 gigabyte for streaming and downloading, 1GB for the music streaming service Spinnr, and a free pocket Wi-Fi. Another Sun Broadband promo goodie is the Non-Stop Surf 25 that is valid for a day and offers 25 megabyte Open Access plus 300MB Spinnr.
Sun Prepaid subscribers can also choose better with Super Loaded CTU 100 (Call & Text Unlimited) with unlimited trinet calls, unlimited texts to all networks and 100MB of free data all valid for seven days.
Lamanlan clarified that aside from these promos, they have gone all-in with the Choose Better campaign with their other offerings. “When you visit a Sun shop now, all you will see are the revamped plans. We’re doing this across the board.”
“It’s not all about image. It’s not all about fluff. You really have to go through your options to be able to determine what gives the better value for your money,” he added.
Along with the launch of the new campaign, Sun has also introduced its newest endorser, the multihyphenate Drew Arellano. He said that his personality jives perfectly with Sun’s core values as a company. “Being an adventurous type of person, I have this thinking that I want to maximize everything while using the most practical ways.”
According to Lamanlan, they have the best ambassador to personify Sun’s new campaign. “Drew embodies what we want the brand to personify in the market,” he said. “Like Sun, he’s very credible and, yet, very practical. He also has a very sunny personality.”
