THE Tourism Authority of Thailand (TAT) recently introduced its “Discover Thainess” program, which outlines the direction of its campaigns in 2015. The program highlights the Sufficiency Economy principle of King Bhumibol Adulyadej to achieve a more sustainable form of growth.
TAT Philippines, headed by its director, Kate Kritwutikon, recently met with members of the media to discuss the new tourism focus.
Discover Thainess calls on all stakeholders in Thailand to showcase the sense of “Thainess,” or the distinct character of the Thai people and unique culture as the country becomes part of the Asean Economic Community (AEC) this year.
With its long-standing geographical advantage as the center of Asean and the region’s hub for connectivity, the emphasis on promoting the Kingdom’s unique entity or Thainess will help enhance the reputation of the country as a unique and must-visit tourist destination in Asean.
To promote this sense of Thainess, TAT has identified seven areas where tourists will most appreciate Thai culture and traditions: food, arts, way of life, wellness, festivals, wisdom and sense of fun.
Be sure to explore more of Thailand when you go there to visit in the coming months.