THE Bank of the Philippine Islands (BPI) on Monday reported steady growth in its retail customer base now numbering 6.8 million.
BPI Executive Vice President Natividad Alejo, Head of Consumer Banking Group, said the bank was seen attracting 700,000 to 800,000 new customers this year alone.
“We continue to see growth in retail customer base. To date, we have 6.8 million retail customers,” she said.
She said people in the frontlines make sure they have time talk to customers in the branches.
“We do not just grow our deposits but make sure that we engage the customers, be able to talk to them and provide solutions to make the best happen for them,” she said of the new strategy.
She noted that about 20 percent of bank transactions were done in the branches. Transactions outside the branches were mostly done in automated teller machines and in so-called cash-acceptance machines.
“We’ve seen large growth of transactions coming from greater acceptance and usage of Internet and mobile banking apps,” she added.
“We continue to focus on our electronic channels. For people in branches, we make sure we have time to talk to customers and hear our customers’ needs and bring those solutions,” she stressed.
BPI anticipates a shift from regular banking to online and mobile banking especially when paying bills.
Brand Manager for BPI Express Mobile Jake Alejo earlier said they wanted to see more people using their online and mobile banking channels than regular branch service: “As we grow our clients, we need to catch them in terms of enrollment and transactions online. BPI receives about 600,000 bills payment transactions a month,” he said.