Robinsons, Roxaco-Vanguard to build 20 Go Hotels by 2021

In Photo: The Go Hotels branch in North Edsa, Quezon City officially opened on Monday, March 20, 2017. Present during the launch are (from left): Falcon Millar, Undersecretary of the Department of Tourism; Santiago R. Elizalde, President and CEO of Roxaco Land Corp.; Bruce Musick, CEO of Vanguard Hotels Pte. Ltd.; and Frederick Go, President and CEO of Robinsons Land Corp.

By May this year, five Go Hotels will operate from five city centers in Metro Manila, marking the expansion of this hotel brand in the country under a new partnership.

Frederick D. Go, president of Robinson’s Land Corp., made this announcement as officials of his company and partner Roxaco-Vanguard Hotel Corp. officially opened on Monday its branch near SM North Edsa and TriNoma Mall in Quezon City, the second to open this year under this collaboration.  With each hotel costing between P300 million and P500 million, the five hotels will easily cost its proponents around P2.5 billion.

Launched earlier was the Go Hotel branch along the Manila Airport Road in Pasay City. Set to open by May this year are branches in Cubao, Quezon City; Timog Avenue also in Quezon City; and Ermita, Manila.

Go said the hotel brand is expected to have 16 branches by year-end, providing 2,500 rooms for the local market.

The collaboration between Robinsons Land and Roxaco-Vanguard Hotel is expected to produce 20 hotels by 2021, said Santiago R. Elizalde, president and CEO of Roxaco Land Corp.

Bruce Musick, CEO of Singapore-based Vanguard Hotels Pte. Ltd., said the collaboration began in 2010. He said his company’s joint venture with Roxaco is a franchisee of the Go Hotels brand.

“Our joint venture for the Go Hotels brands seeks to provide a clean, safe, convenient and affordable space for both business and leisure travelers, whether traveling alone or with their families,” Musick said.

“We build where customers already are,” he said. “The areas we choose are city centers where affordable rooms are hard to find.”

Aside from Metro Manila, the joint-venture company is looking for sites in Cebu, Cagayan de Oro, Boracay and Santa Rosa, Laguna.

Musick said each hotel costs between P300 million and P500 million, with between 180 rooms and 220 rooms for each hotel.

“We are surprised by the level of acceptance by our corporate customers,” Musick said. “They find our accommodations very much in keeping with their desire to keep their employees safe and in clean and comfortable surroundings when they need to move their employees around nationwide.”

He said they are also pleased that some of their customers are walk-ins, drawn to their hotels because of its reputation for safety, cleanliness, accessibility and affordability.

Image Credits: Nonoy Lacza