Local game developers to conquer Asian scene

The local game-development industry will be sending a delegation to South Korea’s largest trade show for computer and video-game developers this month, a first for the industry, in a bid to boost its network in the Asian market.

Andro Baluyut, director of the Game Development Association of the Philippines (GDAP), said 10 of their members and three government trade officials will be participating in the annual G-Star trade show in South Korea, where players in the game-development industry convene to market their capabilities.

Baluyut said this is the first time the local gaming industry will be represented in the trade show. The Philippine participation is geared toward attracting interest from the Asian market.

“We’ve participated in an event recently in Vancouver, that’s for the Western market.  Now this effort is for the Asian market,” Baluyut said.

The GDAP director added that a lot of local players are already doing art outsourcing and customer-support services for international game developers. They are hoping to expand their network with this endeavor.

“South Korea also has a strong mobile market, so we’ll also be promoting app development. Western markets are looking at console-gaming development, we’re not yet that adept [in that area], but in mobile gaming, we can do that,” Baluyut added.

Baluyut said the trade show would beef up the association’s ongoing thrust to fortify the capabilities of local players in mobile-app development by linking them with foreign gaming firms.

In its road map, the game-development industry is targeting annual industry revenues of $500 million starting 2019,as well as employment tally of 10,000.

The G-Star show will run from November 20 to 23 in Busan, South Korea.