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SCG showcases design trends for the future

A COUNTRY like the Philippines, which is notoriously prone to natural calamities such as typhoons, earthquakes and floods, has much to learn in terms of disaster-proofing residential and commercial properties.

In the recent Architect Fair 2014, which was held at the Impact Muang Thong Thani in Bangkok, Thailand, this writer was introduced to solutions that could help home and property owners in mitigating the effects of disasters.

The Architect Fair featured exhibits by home builders; design and construction companies; home furniture; appliance vendors; home building and decorative-materials providers; home electronic and high-technology equipment providers; garden and landscape vendors; and real-estate vendors.

One of the participants in the Fair was Asean conglomerate Siam Cement Group (SCG), which presented its remarkable products and services under its “Universal Design” concept that inspires creativity in all walks of life. 

The Universal Design concept takes into account the different styles and needs of different people.

“SCG’s exhibition at Architect Fair this year is developed under the Universal Design concept, which SCG utilizes as a key concept to develop products and services of the company. The Universal Design is a design for everyone, answering people’s different needs, especially those of children, expecting mothers and elders. Apart from developing products and services in line with the Universal Design concept, SCG has also conducted an analysis on the different societies and way of life. Through this analysis, SCG concluded four design trends for homes and building materials in the future,” said Anuvat Chalermchai, SCG brand director for cement-building materials. 

The four design trends for homes and building materials include Urban­East—designs that reflect a fusion of urban living with East Asian culture; Lullaby—simple and friendly design that lives on technology that reflects playfulness, warmth and vitality from one’s childhood; Experiment—designs that are a merging of art and science which creates a new definition of utility; and ReVALs—a new definition of design, of which values are placed on inspiring new thoughts, creativity and social responsibility.

At the fair, SCG also displayed its solutions for the future, which was the highlight of its exhibition. Products under this exhibit were The Nest—the future sustainable home and the first Energy Plus House in Asean, as well as the SCG Eldercare Solution, which aims to help the elderly in society.

 “The SCG Eldercare Solution, which reflects the development of Universal Design concept, is an SCG service that prepares for the growing elder society through the creation of residences and other basic infrastructure that will improve their quality of life, supporting their independence, self-sustainability and safety,” Anuvat shared. “The Nest, on the other hand, is a sustainable home for the future. It is the first Energy Plus House in Asean, which produces more energy than its consumption. It is the ideal sustainable home for living in the tropics with its Smart, Eco and Care technology. Technology balance is also applied to fully utilize the home’s energy performance.

SCG also showcased the latest designs that answer all types of lifestyle needs, such as the Tra Chang concrete roof tile and fiber-cement board SmartWood; Cotto bathroom products; Cotto Italia ceramic; SCG HEIM; Tiger cement for decoration; Winsor shading system and vinyl; and other creative inspirations for home building and living at the SCG Experience.

SCG Experience is a knowledge center for home building, as well as a consulting service in Klongton Nua, Wattana in Bangkok. The center provides free services about building and renovation by its experienced architects and interior designers. It also has a library and designer club with a great collection of international books and magazines about architecture, interior design, etc., for professional groups, including architects, designers, decorators and university students majoring in related fields.

“SCG has remained committed to its vision to become a sustainable business leader in Asean. We believe that through the continual development of products and services under our trend and design concepts, we will be able to address the needs of our customers in the Asean region.” Anuvat added.

In the Philippines SCG has more than 1,000 employees and has been operating since 1993 through its seven subsidiaries, including United Pulp & Paper Co., Mariwasa Siam Ceramics Inc., CPAC Monier Philippines Inc., SCG Trading Philippines Inc., Green Siam Resources Inc., Green Alternative Technology Specialist Inc. and SCG Marketing Inc.

SCG has been contributing to the development of the Philippines’s economy, environment and society via numerous CSR activities.  One of them is the SCG Sharing the Dream scholarship program, where over 800 scholars have benefited since the program was introduced in the country in 2008. The company also provides donations, as well as conducts sustainable development activities such as tree-planting and barangay cleanup in its adopted communities.

In Photo: Material Gallery and XP consulting service






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