- Category: Motoring
22 Nov 2012
- Written by Kris C. Lim / Photos by Suzuki Philippines Inc. and Kris C. Lim
SUZUKI Philippines Inc., the country’s exclusive manufacturer of Suzuki motorcycles and distributor of Suzuki automobiles, recently inaugurated its new state-of-the-art manufacturing plant at the Carmelray Industrial Park in Canlubang, Laguna.
The 126,599-sq-m manufacturing plant started its full operation in June and is expected to raise its production to 200,000 units a year from its previous maximum capacity of 8,000 units per month at the Pasig assembly plant.
Present during the opening ceremony of the new plant were Suzuki Philippines Inc. President Satoshi Uchida; Calamba City Mayor Joaquin Chipeco; Laguna Governor ER Ejercito; Japanese Ambassador to the Philippines Toshinao Urabe; Suzuki Philippines Inc. managing director and treasurer Catalina Calderon; DTI Undersecretary and BOI managing head Adrian Cristobal; and Suzuki Motor Corp. Chairman and CEO Osamu Suzuki.
“This is a new chapter of our business. As we unfold our new manufacturing plant in Canlubang, Laguna, Suzuki Philippines sees more streamlined motorcycle production processes to cater to the growing market. Our battlecry is to achieve a 25-percent market share and to become customers’ brand of choice when it comes to mobility,” said Calderon.
During the media plant tour, Suzuki Philippines revealed that the company had invested over P1 billion for the creation of the new manufacturing plant in Laguna. According to Suzuki, “the new plant will further boost employment and improve efficiency of motorcycle production. It is expected to employ about 1,000 people, particularly in the province of Laguna.” The company said, “Ninety-five percent of Suzuki employees chose to relocate to the new plant as it offered subsidized relocation funds, while the remaining 5 percent availed themselves of the early retirement scheme. Despite the relocation of the manufacturing plant, the operations and sales and marketing of SPI will still remain in the Pasig office.”
According to chairman Suzuki, “With the growing motorcycle market in the Philippines and in the region, we thought it was logical to expand operations in the Philippines so we can better and faster serve our consumers’ needs.”
During the inauguration, chairman Suzuki announced the company’s plan to also build an automotive manufacturing facility.
“This is good news to everyone. We were not expecting the early annoucement made by our chairman. We know that this is quite possible. But only time can tell us when. In the meantime, Suzuki Philippines will focus on continuous innovation and corporate social responsibility,” Calderon explained.
When asked about the driving success and working culture in Suzuki, Calderon pointed out, “We value commitment and relationship among our employees. We applied the Japanese concept of kaizen, which means ‘continuous improvement.’ This principle applies to all levels of organization in our company—from top management down to our workers. We see to it that no time is wasted and every minute counts.”
According to Uchida, “This new milestone is keeping true to our company’s promise to better the Filipino lives in every aspect, not only with quality vehicles at affordable price, but with provisions of an array of jobs for the people.”
With the new headquarters, the company also provides best returns to its employees. SPI believes that Japanese culture and Filipino value system are perfectly matched in pursuing for excellence,” added Uchida.
In Photo: Suzuki’s new motorcycle manufacturing plant in Canlubang, Laguna.