Travel, style and art merge in collaboration with Alamid Café Xpress
Even though it has always been associated with the legendary “Original Swiss Army Knife” Victorinox famed quality craftsmanship and timeless style has already trickled down to a variety of other functional products aside from Swiss Army Knives. Since its first collection of cutlery in 1884, the iconic Swiss brand has already expanded to offering other valuable quality products that combines practical usefulness for various lifestyle needs all over the world. From Swiss Army Knives, available as well are household and professional cutlery, timepieces, fashion, fragrance, and travel gear – the latter being a popular choice for discerning travelers here in the Philippines.
Exclusively distributed here in the Philippines by the Primer Group of Companies, a premiere brand builder of lifestyle and outdoor gear from all over the world, Victorinox is excited to launch its latest travel gear collection called “Seefeld” through a unique Coffee Art Exhibit on June 2, 2011. Victorinox has invited popular artists such as Lito Ballaran, Brando Bati, Ella Hipolito, Jerel Limayo, Kathleen Lei Limayo, Mike Melchor, Dante Palmes and Jenifer Romulo showcasing their own landscape interpretations of Seefeld, a scenic place in Switzerlad, wher th ew Victorinox collection was named after.
Described as a fuss-free collection that still offers extra functionality to its customers, Victorinox’s Seefield Collection is another exciting line of travel bags to watch out for. The six—piece collection highlights the use of convertible bags reinventing versatility and style especially with its stylized duffel bag. As duffels have become commonly used for carrying personal items during trips, Victorinox has “leveled up” this popular travel bag of choice by turning it into a convertible piece that can easily take you from leisure to business/formal travel in just five minutes.
Thoughtfully designed and crafted to meet the ever-changing needs of today’s travelers, the Seefield Collection seamlessly blends form and function while utilizing every inch of its lightweight, stylish design to provide customizable packing space for a variety of travel needs. It’s one bright idea after another that’s sure to contribute to a more pleasurable travel experience.
Thus, the brand has opted to launch this unique collection in collaboration with Alamid Café Express. The café is a family-owned business which began from various travels around the country all the while sharing the same passion for coffee with different locals that they met during each trip. After partnering with the Primer Group of Companies, Alamid Café Express has set up shop in R.O.X, the first and only café of the company.
Victorinox’s Seefeld is available at R.O.X.
