GLOBE Telecom Inc. is banking on the growth of its mobile data business to sustain momentum in the months ahead amid tight competition and shrinking wallet of subscribers.

The cellular firm said on Tuesday that it continues to open up its mobile data services to a wider market with the launch of the widest range of mobile internet plans available for every need or lifestyle.

The Ayala-controlled telecom firm offers bundled plans such as PowerSurf and SuperSurf which offer mobile browsing packages.

As of end-September, the company’s mobile browsing revenues rose to over P1.4 billion, a 64-percent increase from last year’s level on the back of the company’s strong portfolio of new services that promote the use of mobile Internet for social networking, search engine, push e-mail as well as entertainment through the use of mobile applications. 

In the previous quarter, Globe also launched m.globe, an all-in- one mobile portal that allows users to connect to the mobile Web in a single platform without the need for expensive Internet-capable phones. Through m.globe, subscribers are able to access load information such as load balances for prepaid customers and unbilled charges for postpaid subscribers, get the latest updates from Facebook and Twitter, send and receive e-mails via web mail accounts and pull content from online information sites through a news and entertainment function.

Globe also made available affordable Android devices such as CloudFone Ice and CloudFone Temptation which allow users to personalize their smartphones using a wide range of applications and features.

The cellular firm also offers a wide range of smartphones such as iPhone, BlackBerry, and Samsung devices under customizable postpaid plans with a package that combines unlimited mobile surfing and bundled text and call services.

“Mobile browsing has definitely revolutionized the Philippine telecommunications industry with the growing demand for an easier and more accessible way to be connected to the World Wide Web,” said Globe president Ernest Cu in a statement. “We are very pleased with how our mobile data business has grown over the last year, and this drives us further to make our mobile browsing services more accessible, affordable, and widely available to Filipinos wherever they are, through offers that are customizable, relevant and always affordable.”