France’s Macron wins hearts of econ leaders

Emmanuel Macron has won the hearts of France’s business leaders, who are counting on him to push through radical reforms to sustain an economic recovery that’s been a long time coming.

Executives from Societe Generale SA to building materials firm Cie. de Saint-Gobain SA have spoken of a brighter mood since the new president was elected in May, partly on hopes that he’ll help deliver the sustained robust expansion his predecessors couldn’t inspire.

Anticipation of tax rebates, tighter government spending and an unprecedented clipping of protective labor laws have also perked up confidence readings.

Business confidence is near a six-year high, while optimism among consumers has also steadily improved. The Bank of France will release its July sentiment reading on Wednesday, and will also publish its first estimate for third-quarter growth.

“Macron’s election has stoked up hope,” said Philippe Waechter, director of economic research at Natixis Asset Management. “Higher investment and hiring prospects in surveys reflect a honeymoon that can put an end to French growth lagging euro-region peers, provided the Elysee lives up to expectations.”

The president wants to pursue the deregulation many other European countries already implemented to improve their growth potential. While corporate leaders’ faith is providing impetus for change, he needs their view to spread as his narrow voter base exposes him to traditionally potent local resistance. Macron, a former banker, isn’t aligned with a major party and never held elected office before he was chosen, amid record abstention.

France’s success also has implications for the 19-nation euro area, where its second-largest economy has long failed to provide support, leaving Germany as the solo engine. Better growth would broaden the recovery and help an upswing, which the European Central Bank is banking on to boost inflation.

‘Better mood’

“There is definitely a better mood in France, a better level of confidence,” Frederic Oudea, CEO of Societe Generale, said in a Bloomberg interview on August 2. France’s third-largest bank saw its long-term investment loans to small and medium-sized firms increase 10 percent in the second quarter, he added.

The economy is currently enjoying its strongest continuous expansion since 2011, with GDP up 0.5 percent in second quarter. The benchmark CAC 40 Index has risen 7.3 percent this year, ahead of the Stoxx Europe 600 Index.

The composite purchasing managers’ index remains elevated, even though it’s slipped for the past two months, signaling some softening. Economists expect 0.4-percent growth this quarter, according to a Bloomberg survey.

“Growth may be ebbing a little, but should remain fast enough to help unemployment drift lower,” Bloomberg Intelligence economists, including Jamie Murray, said in a report on France published on Tuesday. “Macron has a rare opportunity to lift the economy’s longer-term prospects by pushing through radical reforms aimed at making the labor market more dynamic.”

Credentials

Macron already has business-friendly credentials. As an adviser to former President Francois Hollande, he enacted steps such as €40 billion ($47 billion) in tax credits.

“I have started to see in the last few weeks a small change of attitude which is positive,” Saint-Gobain boss Pierre-Andre de Chalendar told analysts in July. “I am more optimistic about France than I was six months ago and also than I was two months ago.”

Macron’s toughest task may be overhauling labor laws. Disappointing job creation was among the reasons Hollande became the first president in half a century not to seek reelection. Despite a drop in approval rating, government spokesman Christophe Castaner said last week the timetable is unchanged, with new rules to be enforced next month.

“France still has a level of growth which is beneath its potential,” Finance Minister Bruno Le Maire told Bloomberg last week, maintaining a 1.5-percent growth forecast for 2017. “France must do better than its major partners, such as Germany, not worse. That’s our target and we’ll stick to it.