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Monday, September 24, 2018
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PR then and now: Doing good and telling it well

Part One THE Father of Philippine PR and my mentor Jose A. Carpio defined Public Relations as “doing good and telling it well.” It still...

Good PR makes people know that government is working for...

SEPTEMBER is Public Relations Month as declared in Presidential Proclamation 1357 signed by then-Philippine President Gloria Macapagal-Arroyo. The proclamation identifies the holding of PR-related...

What a client wants from a PR agency partner

IF you’re working for a PR agency, a PR consultancy or any communications service company, do you often imagine what your clients say to...

How can I improve my presentations?

Dear PR Matters, I work in a PR agency and have been recently tasked to work on presentations for clients.  While I have done some...

More of work-life balance: How can I embrace happiness?

Dear PR Matters, I enjoyed your columns on work-life balance and learned so much how important it is. Those working in companies that have work-life...

Gen Z has arrived

IT is projected that generation Z will be the world’s largest demographic by the year 2020. PR and marketing communicators must watch this “public”...

‘Dear Margie’ (Or how to positively call out people for...

HOW often do you find yourself thinking how wonderful life would be if people woke up in the morning and resolved to be kinder,...

How can I achieve work-life balance?

Part Two LAST week’s column highlighted one of today’s workplace buzzwords—work-life balance.  This was in response to Rita R’s inquiry on how one can...

How can I achieve work-life balance?

Part One Dear PR Matters, I am fortunate to be part of a company that puts a lot of importance on work-life balance.  We have had...

PR in the era of post-truth

ARE we really living in a post-truth world? Are people, really, less influenced by facts in shaping their opinions? Does emotional appeal with disregard for...

Inspire trust, extend trust

‘ANC Presents: Leading with Trust, A Session with Stephen M.R. Covey” is part of the country’s premier all-English cable news channel’s efforts to raise...

Bringing influence into your PR communication

WHO you are as a PR communicator is defined by what you do, a communication principle anchored on improvisational thinking, which is the transfer...

Basic manners for business travelers

WHEN I first started to write my book Pinoy Manners: A Modern Guide to Delicadeza for All Generations (Buensalido, 2017), I was inspired by...

How can I write better?

Dear PR Matters, I have been tapped to do writing work for a public relations agency.  While I have developed my skills over the years,...

As a PR professional, be so good that people can’t ignore...

WHEN you talk to PR communications people, the most basic questions they ask are:  How can my client’s work and my work get known?...

How can I focus in a fast-paced world?

Dear PR Matters,  I have noticed that over the past few years, I seem to be able to concentrate less on my tasks. There are...

How can I get out of my comfort zone and find...

Dear PR Matters,  I like reading your column because I learn a lot of new things even if my work is not in PR. Some...

Have writing styles changed and how do we update them?

Dear PR Matters, With your column, I am learning more about PR and why good writers often make good PRs. That is because writing is...

5 social dilemmas where good manners can work for professionals

DURING Women’s month in March, I was invited to speak before a convention of 300 Filipino women judges. The organizer had asked me to...

Digital updates and strategies to connect to customers differently

DENTSU Aegis Network and Salesforce held the first-ever client-agency interaction called “Social Connect” on April 11, on happy hours. It allowed marketing leaders to...