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Friday, September 22, 2017

Online PR and advertising: Need for reappraisal?

BECAUSE of the wide reach, faster time and lesser and even free cost of using digital media to convey their messages about their institutions...

Diplomacy and public relations

FORMER US Secretary of State Dr. Madeleine Albright delivered a stimulating talk and sharply answered questions in an open forum in the hugely successful...

Responding to ‘what if’ questions

THIS piece is related to my April 30 column on the “Spokesman is as good as his last interview”. As you all know, the...

How can I update my media releases?

Dear PR Matters,  I have been tasked to do some writing for PR agencies and most of this have to do with media releases.  Having...

How can I be a better communicator?

Dear PR Matters,  I enjoy reading your column, although my work is more of customer service than public relations.  More than that, I have learned...

What are the top PR trends for the rest of 2017?

Dear PR Matters, Your column is a great resource for PR practitioners and those who are interested in the business. My friends and I who...

How to be ‘hipster’ and ‘on fleek’ with today’s Gen Z...

Our first listing of Gen Z terms that have found their way to mainstream media generated so much positive interest that we think a second...

PR assumes a starring role

IN today’s integrated communication practice, effective public relations (PR) no longer performs a supporting role. It now plays the principal character, a starring role...

How can students prepare for PR positions?

Dear PR Matters, I came across your column last year while browsing through newspapers in a coffee shop, and since that time, have followed it...

Who are the Gen Z and what’s the language they speak?

Part One IN a previous column (May 8, 2017), I wrote about today’s digital jargon, and why it is important for communications practitioners to keep...

How can PR fight fake news?

Part two IN last week’s column, we answered MJ’s inquiry if it was possible for PR practitioners to fight fake news, a sad reality we...

How can PR fight fake news?

Dear PR Matters,  I enjoyed Mr. Nieva’s article on alternative news, a reality we all have to face these days. Gone are the days when...

PowerPoint and PR presentation

BY and large, a real leader —particularly a public relations (PR) leader —delivers a speech or a talk not to impress, but to express....

Digital disruptions will affect the way we do PR

‘DIGITAL disruption is a mind-set that ultimately leads to a way of behaving; a mind-set that bypasses traditional analog barriers, eliminating the gaps and...

Are you challenged by digital jargon? Here’s a quick list of...

HAVE you ever chanced upon this post on Facebook or Viber? “Many years ago, life was simple. It was a time when Apple and Blackberry...

A spokesman is as good as his last interview

AN airline customer, already seated comfortably in his assigned seat, is dragged out of the plane because of an overbooking case. A passenger ferry...

Legal PR defines the future of PR communications

LAWSUITS or class actions are now part of first-world business landscapes. And although you can challenge an unfavorable court decision on a legal case,...

How should PRs handle privileged information?

Dear PR Matters,  I work in a PR agency and was recently promoted to a managerial position handling client accounts.  With that, I have discovered...

How to deal with trolls must be in a PR communicator’s...

THE online world is truly an influential platform, and regrettably, some people have used that influence to smear businesses, people and situations, either out...

In era of ‘alternative facts’, adherence to Ipra Code of Conduct...

CAUSING great concern among public-relations professionals around the world nowadays is the way the  truth is being bent, manipulated and presented as fact by...