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For
going the advertising distance, BBDO topped the “Best
Long-Term Marketing and Branding Campaign” category at
this year’s Asian Marketing Effectiveness Awards.
The
Asian Marketing Effectiveness Awards is the only show in
Asia devoted to recognizing the advertising that has
done the most to move consumers to action, thus the
slogan “the work that works.” The awards have 17
categories where 550 entries were rated according to the
creativity of the campaign and how they have achieved
sales results. Entries came from Australia, Sri Lanka,
Hong Kong, Vietnam, Singapore and the Philippines.
In two
separate submissions, the FedEx and Visa
campaigns—conceptualized from the very beginning by BBDO
Guerrero Ortega—showed they outperformed the competitors
by a wide margin.
The 16
judges in this year’s awards stated that the “We Live to
Deliver” campaign for FedEx, a campaign BBDO Guerrero
Ortega has been handling for over eight years now, “has
consistently proven more effective than DHL with a
proven savings of over $4 million.”
With the
“All It Takes” campaign, Visa’s shares in the region
enjoyed a boost from 45 percent to 53 percent and made
Visa “Asia’s most preferred way to pay.” BBDO Guerrero Ortega launched
the campaign with a commercial starring superstar
actress Zhang Ziyi.
As BBDO
Asia-Pacific chairman Chris Thomas puts it,
“Effectiveness and creativity are two sides of the same
coin. BBDO is showing that great creative work is
effective, and that we deliver effective campaigns for
our clients.”
David
Guerrero, chairman of BBDO Guerrero Ortega, commented:
“We are very proud of our association with both of these
great brands, and of the contribution made by Filipino
creativity to their continuing success.”
****
The Anvil Awards is on!
Calling
all communicators and PR practitioners. Brace yourself
for The Anvil Awards!
The 43rd
Anvil Awards, sponsored annually by the Public Relations
Society of the Philippines (PRSP), has been officially
launched, kicking off the search for the outstanding PR
programs for 2006-2007.
The
Anvil, the most highly regarded and widely participated
awards event in public relations in the country, is
divided into two categories: Institutional/Corporate PR
Programs and Tools of Public Relations, further divided
into various subcategories by which the entries are
further classified and judged, and capped by the Grand
Anvil Awards.
Anvil
Awards contenders have until October 31 to submit their
entries to the Anvil Awards Committee. The award’s rules
may be downloaded from PRSP’s web site, www.prsp.org.ph,
or obtained from the secretariat at 638-0010 or
638-0012.
Companies and PR practitioners are all invited to join
this prestigious event that lists among its winners some
of the country’s industry leaders, from global names
such as Del Monte, Intel, Pfizer and Shell, to local
conglomerates like Ayala Corp., Jollibee, San Miguel
Corp., Manila North Tollways Corp. and Strategic Works
Inc.
The
winners of the Anvil Awards are chosen by a
multisectoral jury after a stringent screening and
selection process. The selection is such that unless
standards are met no award is given. |
