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GETTING
more in line with fashion, trends in furniture design
are coming in faster cycles. The Robb Report Collection
magazine was, in fact, so moved to ask: How many
variations on a piece of furniture does the human race
really need?
Samie
Lim, president of Blims Fine Furniture, fires back with
a ready answer. “A number of homes and offices are being
built now. From high-rise to single-detached home units
or home with office settings, there is a need for
furniture. There is a big opportunity for Blims,
especially in these times when the real-estate industry
is getting bigger again.”
The
company has every reason to be optimistic about its
prospects for the coming years. Recently, it presented
the latest trends in furniture in a lifestyle exhibit at
the Glorietta 3 called Elements, with pieces made of
wood, glass and metal.
Living well.
Here are some of
the showcases at the recent home-style exhibit Elements,
mounted by Blims Fine Furniture with the Philippine
Institute of Interior Designers.
The
Philippine Institute of Interior Designers (PIID) was
tapped by Blims as its design partner for the exhibit.
“From its early beginnings, Blims has worked with a
number of interior designers. We have worked
hand-in-hand with them in creating the best spaces,
whether for one’s home or office. Since we are
celebrating our 30th year this 2007, we want to work
with the best of the best,” Lim reveals.
“The
PIID is the only recognized association by the
Professional Regulation Commission in the field of
interior design. Also this year, the group is launching
an advocacy campaign in professionalizing the design
industry. Blims believes firmly in this advocacy of the
PIID. This exhibit is one of the ways to show the public
on how talented these professional and licensed interior
designers are,” he adds.
The
items shown at Elements were the furniture pieces that
Blims sourced the world over to bring to Filipino homes
and offices. These were carefully selected items which
the company feels can fit quite nicely in one’s personal
space and truly satisfy one’s taste, budget and
lifestyle.
The
furniture pieces have a wide range. From your living,
dining, bedroom, entertainment den or any room in the
house, Blims carries them. It is the exclusive
Philippine distributor of La-Z-Boy, the world’s
bestselling recliner. A few months ago, Blims introduced
the other furniture pieces of La-Z-Boy, such as its
sofas and sofabeds.
It also
now carries Eglo, an Austrian brand for lighting
fixtures that can be initially found in the Glorietta,
Greenbelt
and Ortigas Home Depot branches. Blims is also home to
world-class brands, such as Maestro, Decoro and
Lifestyle.
“In
order to meet the demands of our growing number of
consumers, Blims is proud to announce that it will open
more new stores soon. One will be located at the
Hongkong Sun Plaza, on Diosdado Macapagal Avenue, and
one will be at the Araneta Center in Quezon City. Both
stores will be side by side with Automatic Centre. We
are very optimistic about the success of these stores as
we will continue to offer consumers a one-stop shop for
your appliance and furniture needs,” Lim says.
Blims is
the furniture division of Automatic Centre, the pioneer
retail chain of consumer durables and one of the Top 500
corporations in country. Today it is the premier
furniture retail chain in the Philippines, according to
its web site blimsfurniture.com.
“We are
proud to say that we are the forerunner in furniture
retail here in the Philippines. As mentioned earlier, we
have offered a number of many firsts in the furniture
retail industry,” Lim states. “To add to these many
firsts, Blims is the first furniture store to offer
zero-percent interest in its furniture pieces. It is
also the first store to offer ready-to-use and
ready-to-deliver furniture.” |
