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CEBU
CITY—More than a hundred companies are participating in
the Beauty, Health and Wellness Show (BHW) 2008, a
project of three business groups here which is targeting
the young and urban markets in Cebu.
The Cebu
City Chamber of Commerce and Industry, PhilExport and
the Spa and Wellness Association of Cebu are sponsoring
the BHW 2008, which opens today at The Walk at the
Asiatown IT Park, the contact center and outsourcing hub
in this province.
Show
organizers said participating companies today include
Mary Kay, which will provide free makeup demo, facial
and hand spa; O2 Spa, free massage and facial demo;
Perfect 10, free beauty products and facial care; and
Fitness First, fat evaluation and consultation services.
“We are
selling a lifestyle more than the products of the
companies,” Sabine Schacknat, BHW 2008 marketing
consultant, said during the show’s launch.
On
October 24, BHW 2008 will hold the show at Ayala Center
Cebu fronting Marks & Spencer from 2 to 6 p.m.
The
three business groups said this year’s edition of the
show is aimed at strengthening Cebu’s position as a spa
and wellness destination for domestic and foreign
tourists in the Philippines. |