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LOCALLY
bred franchisers are seeking the enactment of a law and
the creation of a government body that will regulate the
franchising industry and guard the public against
“fly-by-night franchisors.”
Richard
Sanz, director and public relations officer of the
Association of Filipino Franchisers Inc. (Affi) and
franchisor of Tea Square, said the government needs to
be more proactive in regulating the franchising business
in the country, especially now that more Filipinos are
looking for business concepts to augment their income
during these times of crisis.
Sanz
said his group already received complaints against
erring franchisers who ran away with the money of their
franchisees without providing the necessary business
supports that they promised, such as marketing and
logistics.
Affi is
concerned about budding businessmen who try their luck
in going into franchised businesses, but who need
protection from unscrupulous franchisers who are out to
take their money.
Without
the regulatory agency and laws to guard franchisees
against their franchisors, Affi said all the industry
could do is self-policing.
“Affi
does not have police power. We can only reprimand our
own member. The severe penalty that an erring member can
get is expulsion from the organization,” Sanz said.
Food
Asia Corp. owner Richie Cuna, Affi chairman, said the
organization has already removed from its roster at
least five franchisors for failure to make true their
promises to their franchisees.
Cuna
said Affi is now very strict in accepting applicants to
the organization as they go as far as checking
personally the outlets and the commissary of franchisers
who want to join Affi.
Affi
currently has 80 members with combined 4,000 outlet,
about 60 percent of which are in the food segment and
the rest in services.
Affi
president Rommel Juan, owner of Binalot Fiesta Foods,
said with the rate of the expansion of the industry, it
is poised to match its 2007 growth of 27 percent this
year.
Teresita
Ngan Tian, Lots’ A Pizza owner and one of the Affi
founders, said the food and oil crises have actually
become growth factors for the industry as more Filipinos
are seeking to establish their own franchise business as
a way to augment their income and salaries.
“We are
taking the situation positively. We know that there will
be growth opportunities coming out of the crisis,” Ngan
Tian said. |