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    Local franchisers seek law to
    regulate franchising industry
     
    By Max V. de Leon
    Reporter
     

    LOCALLY bred franchisers are seeking the enactment of a law and the creation of a government body that will regulate the franchising industry and guard the public against “fly-by-night franchisors.”

    Richard Sanz, director and public relations officer of the Association of Filipino Franchisers Inc. (Affi) and franchisor of Tea Square, said the government needs to be more proactive in regulating the franchising business in the country, especially now that more Filipinos are looking for business concepts to augment their income during these times of crisis.

    Sanz said his group already received complaints against erring franchisers who ran away with the money of their franchisees without providing the necessary business supports that they promised, such as marketing and logistics.

    Affi is concerned about budding businessmen who try their luck in going into franchised businesses, but who need protection from unscrupulous franchisers who are out to take their money.

    Without the regulatory agency and laws to guard franchisees against their franchisors, Affi said all the industry could do is self-policing.

    “Affi does not have police power. We can only reprimand our own member. The severe penalty that an erring member can get is expulsion from the organization,” Sanz said.

    Food Asia Corp. owner Richie Cuna, Affi chairman, said the organization has already removed from its roster at least five franchisors for failure to make true their promises to their franchisees.

    Cuna said Affi is now very strict in accepting applicants to the organization as they go as far as checking personally the outlets and the commissary of franchisers who want to join Affi.

    Affi currently has 80 members with combined 4,000 outlet, about 60 percent of which are in the food segment and the rest in services.

    Affi president Rommel Juan, owner of Binalot Fiesta Foods, said with the rate of the expansion of the industry, it is poised to match its 2007 growth of 27 percent this year.

    Teresita Ngan Tian, Lots’ A Pizza owner and one of the Affi founders, said the food and oil crises have actually become growth factors for the industry as more Filipinos are seeking to establish their own franchise business as a way to augment their income and salaries.

    “We are taking the situation positively. We know that there will be growth opportunities coming out of the crisis,” Ngan Tian said.

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