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Beverage
maker Alfredo Yao, who recently took over Asian Spirit
Inc., is expected to formally relaunch the airline soon
in time for the arrival of the new planes that will be
utilized to serve planned regional routes.
“There
are plans to do that, yes. But nothing has been
finalized yet. We are still looking into it,” said Yao
in a phone interview.
Sources,
however, told the BusinessMirror that there might be
rebranding involved. From Asian Spirit, the airline is
expected to be known as “Zest,” with orange and green as
the new company colors. Yao owns juice-maker Zesto-O
Corp. as well as the Philippine Business Bank.
“It’s a
new management and the new management simply wants to
put in new ideas that will represent the new
management,” added Yao.
The
budget airline awaits the delivery of four Airbus
aircraft next month. It will also take delivery of
wide-bodied airplanes and five smaller turbo-propeller
planes within the year.
“We plan
to fly to Thailand and Hong Kong. We also want to fly
from Clark and other points outside Manila. The Airbus
planes that will arrive by next month is something that
we are looking forward to,” said Yao.
Asian
Spirit now flies to Incheon in South Korea, Macau,
Malaysia and China. Senior vice president Butch
Rodriguez said in a separate interview that flights to
China had been suspended pending the arrival of the new
Airbus A320 units.
“For
Hong Kong and Thailand we want to serve daily flights.
We asked the CAB [Civil Aeronautics Board] for 1,250
entitlements each so we could mount daily flights from
Manila but it seems there are only less than a thousand
left. We are also not the only carrier applying for
entitlements there,” said Rodriguez.
Asian
Spirit obtained its 25-year congressional franchise in
January 2003, and under the terms of the franchise the
airline should have conducted an initial public offering
last year. But poor market conditions and continued
financial losses trampled the airline’s plan to list in
the local bourse.
Rodriguez said Asian Spirit was not able to meet the
requirements set by the Securities and Exchange
Commission (SEC). One of which is that a company must
show profitability for three consecutive years.
The SEC,
in 2005, approved its application to increase the
company’s authorized capital stock to P1 billion.
Asian
Spirit earlier planned to sell 30 percent of its shares
to the public to raise fresh capital and fund its
expansion program. |