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    Public service = good customer service

     

     

     

    The concept is easy enough to comprehend: taxpayers pay public officials’ salaries much like customers paying for storekeepers’ upkeep. Hereabouts, however, it is rare to hear one insist on his or her rights as a taxpayer, and actually demand to be immediately served by bureaucrats. People usually approach the government initially with awe and intimidation, and later with mistrust and disdain, but rarely with the feeling of accommodation, security and total satisfaction.

    For the longest time, public service has never been equated with good customer service. In fact, the contrary appears to be the rule rather than the exception. In most cases, people have no choice but to either wait or pay grease money. Seldom can one encounter a seemingly lost soul in the bureaucratic sea—a dedicated public servant—which is indeed a rarity in these times. Perhaps the fact that there are some good hearts out there is indicative that not all is lost.

    Often enough, people start out okay. But after years in the bureaucracy, the system gets to them, as well. And usually, the regulation process is the culprit. The fact that there are many gray areas in most bureaucratic processes, and that much discretion is exercised by authorities, invariably leads to public service characterized mostly by indifference to the public and motivated mostly by self-preservation and self-interest.

    It was thus a pleasant surprise to visit the Land Transportation Office (LTO) in Imus, Cavite, where the bureau chief himself seems to take his responsibilities seriously, and who appears to have a better sense than most in terms of equating his public service with good customer service. His initiative is not necessarily novel or new, but the fact that he himself mans “Window 10” that is directly accessed by the public is proof enough that he is no ordinary bureaucrat.

    Many who have visited government agencies like the LTO cannot help but be, at times, confused by the system of “windows.” The usual process is that one starts with the first window, and then normally gets passed on to the second window, and so on and so forth, and finally the last window, where one usually pays, gets a receipt and ends one’s day. And normally, such windows are manned by clerks or other bureaucrats, but rarely an agency chief. Often enough, matters requiring the chief’s attention are brought “in” to his office after it has gone up the chain of command, and then gets sent out when, where and how the chief pleases—and normally through his secretary or aide. And this process takes from hours to days, and sometimes even weeks.

    At LTO Imus, the process is somewhat similar, but with a slight twist. Waiting time is reduced considerably by a number of initiatives that place some of the work burden on the customer himself or herself. For instance, in cases where the motor-vehicle file needs to be accessed and reviewed, the customer is directed to the file section to request the necessary file directly from the clerk, who immediately looks for the file and then dutifully accompanies the customer to whoever will review the file. All this time, the file is in plain sight of the customer. And while the customer shares in the burden of retrieving the file, he can be delighted by the fact that what is requested is immediately done.

    And, as the paperwork goes down the line, and all this time in customers’ plain sight, transactions are assigned numbers or codes and, as such, can be tracked by the customer as he follows up his papers with any of the clerks available. Once processed, and payment is made, the request is approved and the necessary documentation is issued. And then one takes a short trip to Window 10, where one directly hands to the agency chief any request or document requiring his signature and seal. He requests you to take a seat, quickly reviews your document, signs and seals it and then directly hands it back to you. No ifs, ands or buts—on the assumption that everything is in order.

    At one time, midway during the entire process, one may be asked to visit the man at Window 10 to get “clearance,” which is readily given as long as one’s documents are in order. Once cleared, one’s documentation usually breezes through. If there is any waiting, it is only during the encoding process, as all vehicle registrations are now computerized and manually entered into the database. The other inevitable delay is lunch break. Nonetheless, the most pleasant surprise still is that LTO Imus’s Mr. Window 10 is directly accessible and thus directly accountable, says little, works fast, respects his customers and asks for nothing in return. Now that’s public service. If only he can smile more often.

    Comments to matort@yahoo.com.

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