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Globe
Telecom, the joint venture between Ayala Corp. and
SingTel, is the top-performing Yahoo! oneSearch partner
in Southeast Asia, generating a massive number of unique
page views per day with its innovative mobile search
engine.
Since
entering into a strategic partnership with Yahoo! last
year, Globe has registered continuous growth in users
and traffic for Yahoo! oneSearch with its subscribers
noted as being one of the most active globally, said the
cellular firm in a statement yesterday.
Globe,
however, did not provide any details.
Yahoo!
oneSearch is designed to give answers delivered to
mobile phones. Search results are easy to read, and
provide users with immediate access to news, finance and
weather updates, images including Flickr photos, web,
mobile web and Globe content.
With the
encouraging take-up of the service, Globe and Yahoo! are
constantly improving on the user experience. Globe
subscribers can now able to check their flight schedules
as well as get up-to-date scores of the latest sporting
events.
At the
end of the first quarter, Globe reported a cellular
subscriber base of 21.3 million.
The
cellular firm said it will soon offer hot keywords
search feature to its subscribers. This feature
recommends popular keywords that subscribers can simply
click on to view results, removing the need to manually
enter their search terms.
“The
success of Yahoo! oneSearch in Globe shows that
Filipinos respond positively and enthusiastically to
relevant, easy-to-use services.
Expect
more exciting services as we strengthen our partnership
with Yahoo! to bring the best of the mobile Internet to
users,” said Minette Navarrete, Globe head of multimedia
business group.
“Yahoo!’s strategy to lead and enable the mobile
ecosystem is being implemented by focusing on developing
mobile-first experiences, and by working closely with
great partners like Globe to offer compelling mobile
services to users,” said David Ko, managing director and
vice president, Yahoo! Connected Life Asia-Pacific. |
