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BDO
Universal Bank is creating a remittance-based food
delivery so that overseas Filipino workers (OFWs) may
order Jollibee meals from BDO branches abroad for their
families in the Philippines.
The
service, called Jollibee Langhap Sarap Padala, allows an
OFW to drop by any BDO subsidiary or tie-up in Europe,
Asia, the Middle East, the United States and Canada,
order a variety of meals and party packages, and have
them delivered to recipients in the Philippines.
The
bank, led by retail magnate Henry Sy Sr., would be the
first bank to offer a remittance service of this kind.
It said the service is now available in Metro Manila and
will soon be available in other parts of the country.
BDO said
it is banking on close family ties among Filipinos and
hopes to penetrate most of the 8 million OFWs abroad
through food and party package deliveries from the
popular Philippine fast-food brand.
“Today,
more Filipino households are celebrating family
occasions with one member of the family away.... Based
on the latest data from the Philippine Overseas
Employment Agency, about 8 million Filipinos are now
working abroad. With overseas workers becoming a
widespread phenomenon, the bond that ties Filipino
families is threatened by the distance that separates
them,” the bank said.
“By
surprising their loved ones in the Philippines with
their favorite Jollibee meals during special occasions,
the presence of our kababayan can still be felt
even when they are away from… home,” it added.
BDO and
Equitable PCI Bank are currently undergoing a five-year
consolidation process after a merger last year. BDO
Universal, the surviving entity from the merger, is
currently beefing up it capital base through the
issuance of P10 billion in Tier 2 notes.
BDO
president Nestor Tan earlier said the bank is still
expecting substantial growth this year by strengthening
its lending activities and fee-based income.
He said
the bank expects net income to reach P7.4 billion this
year, up 13 percent from P6.57 billion a year earlier.
The bank
expects a 27-percent growth in net interest income to
P27.27 billion from P21.44 billion last year. Tan said
strong growth in loans and deposits will boost interest
earnings.
Fee-based income is also expected to grow by 15 percent
to P11.05 billion from P9.63 billion.
The
bank’s trust banking and investments and private banking
units, as well as “transaction banking,” which reaps
income from charges and service fees, will contribute
largely on gains in fee income. |
