Yahoo! Philippines has inked three initial partnerships with Admax Network, Havoc Digital Media and web portal Yehey under its “authorized reseller” medallion program.

The new partners will promote and sell various forms of online advertising, including display, search and mobile-advertising solutions to companies and brands in the Philippines as a means to provide effective marketing solutions to grow businesses through the online channel, Yahoo! Southeast Asia communications manager Jeremy Seow said.

Yahoo! Philippines general manager Jojo Anonuevo said “Yahoo!’s authorized resellers will help reduce uncertainty about the Internet industry by promoting standards and best practices for businesses to manage cost-effective advertising solutions in the Philippines.”

He added that “Yahoo!’s strategy is to utilize its global expertise to make it simple for advertisers to leverage the Internet and as a means to positively transform opportunities for their business and grow the local economy.”

Yahoo! has made significant progress in localizing its services for millions of consumers in the Philippines in order to become the most essential Internet starting point for consumers in the country. 

Yahoo!’s “Pinoy-centric” products provide advertising opportunities for businesses and they include the company’s Front Page (www.yahoo.com.ph) as well as other “starting points,” such as Yahoo! Search, Yahoo! Mail and Messenger, Yahoo! News, Yahoo! Music, Yahoo! Answers, Yahoo! Finance and Yahoo! Mobile.

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Yahoo! signs three local reseller deals

Yahoo! Philippines has inked three initial partnerships with Admax Network, Havoc Digital Media and web portal Yehey under its “authorized reseller” medallion program.

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