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    Time to get petty in Asia’s corruption battle

    Malaysia’s 26 million people could be excused for feeling disoriented.

    Their current prime minister, Abdullah Ahmad Badawi, has been feuding with predecessor Mahathir Mohamad over corruption allegations. And then there’s the man tipped by many to be Malaysia’s next premier, Anwar Ibrahim, who is facing new allegations of sodomy.

    It’s an unfortunate predicament for Asia’s 10th-biggest economy. That’s especially true at a time when nations are grappling with ways to attract the investment flowing to China.

    Such headline-grabbing “top-down” tussles may be distracting Asia from a bigger problem. Activists such as Ramon Navaratnam, president of Transparency International Malaysia, are more interested in the “bottom-up” side of things.

    “We really need to attack this from the ground up, where it really affects people,” Navaratnam said in Kuala Lumpur in December. “It would be a real coup to get that point across.”

    The coup that Navaratnam and his ilk had hoped for may have gotten closer thanks to a June 12 report from the United Nations Development Programe (UNDP).

    A few Malaysian ringgit here, a hundred Indian rupees there, a thousand Thai baht there. It won’t sound like much for the average investor deciding where to put millions, or billions, of dollars. Yet, so-called petty corruption is a far bigger drain on growth than many appreciate.

    Big fish

    What’s more, it’s a rapidly increasing drag on the region’s potential. Governments favor arrests of “big fish” as they work to hone their anticorruption reputations. It may be time to turn that strategy on its head.

    “It’s important to point out that the idea of petty corruption is a misnomer,” says economist Anuradha Rajivan, who led the team that compiled the UNDP’s 200-plus-page report titled “Tackling Corruption, Transforming Lives.” “We prefer the term ‘retail corruption’ at this point.”

    The focus isn’t on the bribe takers, but the victims of the “hidden taxes” that would be unthinkable in rich nations. Billions of Asians pay them, without recourse, to nurses, doctors, teachers, police officers, water- and utility-company workers, bureaucrats, low-level politicians and postmen. All this smothers opportunities for Asia’s most vulnerable citizens.

    Small fish

    It’s not something to which investors in London, New York or Tokyo probably give much thought. Yet, as Rajivan points out, the demands are incessant, the number of people affected is enormous and the share of poor people’s income diverted for corruption is high—and rising.

    Investors ignoring this dynamic may be in for some nasty surprises. It perpetuates poverty and increases child mortality in a region on which corporate executives are depending for future growth. The phenomenon dovetails in the worst of ways with the increase in food and energy costs.

    Even before this year’s jump in oil and food prices, about 600 million Asians lived on less than $1 a day. Add in retail corruption and you begin understanding how fragile the region is becoming.

    If small-fry corruption were a problem a year ago, before crude oil doubled in price, it’s a far bigger one today. Mobile-phone maker Nokia Oyj, motorbike producer Honda Motor Co., sports company Adidas AG, filmmaker Viacom Inc.’s Paramount Pictures and others betting on Asian sales may have to reassess things.

    Bold action

    Sadly, corruption isn’t discussed in Asia as much as it needs to be. There’s a lot of big talk, but not enough bold action to eradicate it.

    It’s no coincidence the UNDP unveiled its report in Jakarta. Indonesia is Southeast Asia’s biggest economy and, according to Transparency International, one of Asia’s most corrupt nations. In its 2007 Corruption Perceptions Index, Indonesia ranked 143rd—behind Ethiopia and Pakistan.

    Indonesian President Susilo Bambang Yudhoyono, who took office in October 2004, is trying to deal with the economic system created during the 32-year reign of President Suharto. It will require all the political will Yudhoyono can muster.

    This is an Asia-wide problem. China and India are working to reduce official corruption, as are governments in Hanoi, Kuala Lumpur, Manila and elsewhere in the region.

    ‘Middle-income trap’

    The issue is critical because of what the World Bank calls the “middle-income trap” in Asia. Of course, high-profile leadership struggles like the one unfolding in Malaysia don’t help. Yet, corruption is a key force keeping the benefits of growth from trickling down.

    As nations such as the Philippines step up efforts to go after the “middle-class” actors and business people who routinely evade taxes, it’s time to tackle the other end of the corruption universe. It undermines development, retards democratic institutions and contributes to government instability. The creation of small businesses also is held back by unofficial “start-up costs.”

    Among the changes the UNDP recommends are increased government oversight, higher salaries and a more merit-based system for civil servants, greater press freedom and international cooperation.

    Investors in Asia’s growth are looking for a different scenario. They are betting on governments going after corruption’s big fish. Going after the small fish may pay higher dividends.

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