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ALREADY
a sure-fire hit with their deep-seated rivalry, the
Ateneo-La Salle showdown on Sunday (July 6) gets an
extra push with National Basketball Association (NBA)
star Gilbert Arenas making a special appearance at the
Araneta Coliseum.
An
adidas endorser, Arenas will share some insights on his
experiences in basketball and brotherhood as he visits
both teams in their respective dugouts. Both the Green
Archers and the Blue Eagles are adidas-supported teams.
“Ateneo-La Salle matches have always been the most
celebrated games in the history of the UAAP [University
Athletic Association of the Philippines]. Theirs is the
greatest rivalry in the league that never fails to bring
alumni and basketball fans alike. We are committed to
supporting both teams, so we are bringing one of the
world’s best NBA players to inspire and motivate them in
their games,” said adidas managing director Joey Singian.
As
partner, adidas has the exclusive rights to manufacture
and sell Ateneo and La Salle branded apparel. Moreover,
players of both schools will be sporting adidas-made
uniforms and shoes during their UAAP games. The fan-wear
collection includes jackets, polo shirts, graphic tees
and other accessories.
“We are
looking forward to meeting Arenas,” said Ateneo team
captain Chris Tiu, who remains confident of his team’s
chances against the Archers.
“We have
been working so hard training for the past weeks. We
believe we can win. We believe in each other, and we
play as a team. We are Ateneans, and proud to be
Ateneans,” said Tiu.
But the
Archers have vowed to dish out their best and foil their
rivals’ bid to thwart their back-to-back title drive
with an intact roster that includes cocaptains JV Casio,
Rico Maierhofer and PJ Walsham.
“We will
give it our all. We have to work hard because everyone
wants to take the crown from us,” said Casio.
The UAAP
visit serves as the highlight of Arenas’ Agent Zero Tour
2008 slated July 5 to 8, which features the launch of
his new signatures shoes, cage clinics, mall tours and
community events.
Before
the UAAP game, the Washington Wizards ace playmaker will
visit adidas concept stores at SM Mall of Asia at 11
a.m. and Rockwell store at 2 p.m. After the Ateneo-La
Salle game, he heads to the adidas store at TriNoma at 5
p.m. to be followed by the Agent Zero Tour 2008
statement show, also at the TriNoma Activity Center at 6
p.m. |