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variety translates to higher sales. This, as sellers of
expect to benefit from the integration of two
multinational direct-marketing companies, Fuller Life
Direct Selling Philippines and Tupperware Philippines,
starting July.
The
integration dubbed “The Power of Two. Bigger. Better.
Fuller” will consolidate back office, logistics and
selling operations of the two businesses.
“Since
Tupperware is one of the strongest brands in the
Philippines for 42 over years, its inclusion in the
Fuller Life umbrella brand will add more premium and
opportunities for customers and sellers,” explained
Pablo Perez, managing director of Fuller Life Direct
Selling Philippines.
He
added, “Tupperware’s more than 25, 000 sellers will be
welcomed to Fuller Life’s over 180, 000 sales force to
continuously service our over 90 branches nationwide.
More coverage will mean easy access to consumers.”
On top
of the company’s plan to give their clients “wonderful
product offerings and exciting perks,” it also hopes to
break the $100-million annual gross sales recorded last
year.
Perez
said, “We’re looking at double-digit revenue this year,
Tupperware can sell an incremental of more than $15
million in the Philippines alone.”
Asked
about his assessment on the direct-selling business
amidst the weakening spending habits of Filipinos, Perez
gave an optimistic reply. “Direct-selling growth here
will not decline despite unfavorable economic factors,
as sellers will be more active in offering products
backed by word of mouth,” opined Perez.
The
executive said that to further support and inspire
Fuller’s “growing family,” outstanding dealers who have
accumulated large sales may avail themselves of a car
plan.
Tupperware now joins Fuller Life’s global brands of
portfolio that include Playtex, Hanes, Champion,
Wonderbra, Colour Collection, Ivana, Nutrimetics and
Zwitsal.
Perez
disclosed a foreign skin-care brand will be added in
their product range this September to further improve
the company’s growth and presence.
The
executive expressed confidence on the quality of
Tupperware brand being the households’ storage and
serving choice through the years to keep food from
contamination. Recently, the brand ranked second on the
list of Fortune Magazine’s Most Admired Household
Products. |
