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It’s a
rare Hollywood tale that has roles for Steven Spielberg,
India, warring billionaire brothers, hedge funds and the
power shift from West to East.
Some
moving parts, for sure, yet DreamWorks SKG’s flirtation
with Bollywood may be fodder for Shakespeare, never mind
Tinseltown writers. The plot: DreamWorks and billionaire
Anil Ambani are reportedly in talks for the Reliance
Anil Dhirubhai Ambani Group to invest as much as $600
million in the studio.
US
pundits are preoccupied by how Mumbai-based Reliance
could offer DreamWorks a happy-ending exit from Viacom
Inc.’s Paramount Pictures. The bigger story is what the
deal would say about the US and Indian economies and how
both nations can learn from the other.
One
important subplot is where the money is these days. The
hedge funds that put up cash for films like Lions for
Lambs, starring Tom Cruise, were unimpressed with
the returns. The fallout from the subprime-loan mess has
these formerly high-flying investors on the defensive.
The US economy is skirting recession, limiting
Hollywood’s financing prospects.
India,
by contrast, is booming. and few forces are more
emblematic of that than Bollywood. Reliance Big
Entertainment last month said it would consider
financing films for eight Hollywood production companies
promoted by actors and directors, including George
Clooney, Nicolas Cage, Tom Hanks, Brad Pitt, Chris
Columbus, Jim Carrey and Jay Roach.
Looking
abroad
As much
as that says about India’s ambitions, it may speak to
the paucity of big investment opportunities at home.
Ambani, ranked by Forbes magazine as the world’s
sixth-richest man, built his business through
acquisitions, partnerships and setting up radio stations
after parting with his elder brother Mukesh Ambani in
2006. Many Indian tycoons are increasingly looking
abroad for opportunities.
Another
angle worth mulling over is how Hollywood can learn from
Bollywood. Both suffer from DVD piracy, yet Bollywood’s
business model may be more sustainable than the US’,
where actors such as Bruce Willis and Julia Roberts,
make tens of millions of dollars per film. Piracy is
partly a rebellion against a system of high ticket
prices and arrogance.
India produces more than 800 movies a year on budgets that
are a fraction of many Hollywood projects. While quality
is important, one wonders if the US film industry could
learn from India’s celluloid thrift.
Soros’s
cameo
There’s
even a cameo in this script for George Soros, who is
among those betting on the fastest-growing major economy
after China. In February the billionaire bought a
3-percent stake valued at $100 million in Reliance
Entertainment.
Soros
is, no doubt, intrigued by Reliance’s uniquely ambitious
plans, which include telecommunications, entertainment
and financial services. India is likely to have 128
million households with televisions by 2010, up from 105
million in 2005, according to a 2006 study by
PricewaterhouseCoopers Llp. and the Federation of Indian
Chambers of Commerce and Industry.
India is
a no-brainer of an emerging market for Spielberg and his
ilk. It boasts a market of almost 1.2 billion people, a
growing middle-class consumer sector and a vast
English-speaking population. The US market, meanwhile,
is an obvious destination for Indian content.
It’s no
mystery why studios such as Sony Pictures Entertainment
and Walt Disney Co. have signed deals with Indian
entertainment companies. Mumbai-based UTV Software
Communications Ltd. co-produced filmmaker M. Night
Shyamalan’s latest movie, The Happening.
Spielberg’s role
Hooking
up with Spielberg, the highest-grossing filmmaker of all
time, would be quite a coup for Reliance. It would allow
the company to make a grand entrance into an industry it
has been trying to muscle into in recent years.
Reliance
investing in DreamWorks would be a microcosm of what’s
unfolding in the global financial system: Rich
economies, such as the US, need Asia’s money while this
region’s developing economies need US markets.
India’s $306-billion stockpile of currency reserves pales in
comparison with China’s $1.7 trillion or Japan’s $970
billion, much of which is parked in US Treasuries. That
holds down borrowing costs in the biggest economy,
providing demand for Asian goods, although it’s a
shrinking market at the moment.
There
are risks, of course. All that liquidity is creating
control problems amid surging food and energy costs for
officials in New Delhi. Wholesale prices jumped 11
percent in the week to June 7, after gaining 8.8 percent
in the previous week.
‘Difficult times’
Prime
Minister Manmohan Singh increased retail prices of
gasoline and diesel this month, joining China,
Indonesia, Malaysia and Sri Lanka, as a near-doubling of
crude-oil prices pushed up costs and threatened to erode
profits of companies such as Indian Oil Corp.
That may
make the government less popular before elections due by
May 2009 and force the central bank to further raise
interest rates.
“These
are difficult times,” Finance Minister Palaniappan
Chidambaram said on June 20 in a performance drenched
with understatement. “Naturally, we will have to look at
stronger measures on the demand side and on the monetary
side.”
Short-term challenges aside, India’s potential is hard
to ignore. Bollywood’s biggest investment in Hollywood
may lead to many sequels in the years ahead. |