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AT times
like these when fuel prices mean serious adjustments and
family budget cuts, it seems Isuzu knows how to make the
prevailing situation feel lighter, especially on the
pocket.
At the
Isuzu Family Challenge, which was launched on June 7 at
the Isuzu Inteco Quezon Avenue show room, Isuzu
Philippines Corp. (IPC) engaged participating Crosswind,
Sportivo, D-Max and Alterra owners in a campaign to
spread the message that fuel-efficiency awareness is a
family affair that need not be a stressful deal and
remind the public what weekends are really made for.
13 teams
consisting of a driver and a navigator drove from Shell
Quezon Avenue to a predetermined, 175-kilometer
destination—the Montemar Beach Club in Bataan—under
normal, mixed driving conditions in Saturday traffic.
ANIsuzu Alterra plies the
SCTEx stretch to Subic at the kick-off drive of the
Family Challenge.
The
challenge was more of a fuel economy contest with teams
setting the lowest kilometer-per-liter run taking home
the trophies and prizes. Participating Isuzu vehicles
were required to be in stock condition with an odometer
reading not exceeding 100,000 kilometers. During the
run, each vehicle’s aircon unit also had to be switched
on at the minimum setting.
The
kick-off event results were promising. Calculated fuel
consumptions ranged from 17 to 24 kilometers. Ricardo
and Nadine Flaviano took home the winning trophy as they
yielded the highest mileage of 24.31 kilometers per
liter in a Crosswind XL. “We drove with all our baggage
inside the vehicle,” said Ricardo. “The spare tire was
even clutched below the chassis. I personally wanted to
know exactly how my vehicle sips diesel. This challenge
gave me satisfying numbers,” Flaviano added.
Aside
from the fuel economy challenge, families also had a
chance to enjoy fun under the sun, such as recreational
activities hosted especially for the participants.
“This
event aims to emphasize Isuzu engine superiority and
pocket-friendly diesel consumption,” said IPC president
Keiji Takeda. “It doesn’t matter who the vehicle owners
is or what brand of vehicle one drives. The
fuel-efficiency issue is for everyone, especially
motorists with families. Fortunately, Isuzu vehicles are
not just fuel-efficient. They are comfortable riders as
well.”
Subsequent editions of the Isuzu Family Challenge, which
is open to all Crosswind, Sportivo, D-Max, and Alterra
owners, is set for the following dates and venues: June
21—Alabang and Pasig; June 28—Isuzu San Pablo; July
5—Isuzu Gencars Makati; July 26—Isuzu Cavite; August
2—Isuzu Isabela; August 9—Isuzu Cabanatuan; August
16—Isuzu Bulacan; September 6—Isuzu Pampanga; September
13—Isuzu Pangasinan; September 20—Isuzu Batangas;
October 11—Isuzu Mandaue; October 18)—Isuzu Davao;
October 25—Isuzu Iloilo; November 8—Isuzu Bacolod; and
November 15—Isuzu Cagayan De Oro. |
