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  • Good news–‘pan de sal’ price
    won’t rise; bad news–just for now
     
    By Max V. de Leon
    Reporter

    FINALLY, good news amid rising prices of commodities.

    Domestic flour millers announced Monday they would not be raising their prices at least up to the end of the month, which augurs well for the local bakeries and bread-buying public.

    Ric Pinca, executive director of the Philippine Association of Flour Millers (Pafmil), said contrary to the fears of the different bakeries’ associations in the country, they have no intention of increasing the price of wheat flour.

    However, Pinca said this assurance is only good for the rest of the month.

    “That’s all we can assure them [consumers] now. We don’t know what will happen in the world market,” Pinca told the BusinessMirror.

    He said that since wheat is traded globally, several aspects, like the supply-and-demand situation and weather conditions in wheat-producing countries, would easily affect the prices of wheat flour locally.

    For example, Pinca cited the widespread flooding in Iowa, one of the biggest producers of wheat in the US.

    He said they are hoping the situation there will not get worse, as this will certainly have an impact on world wheat prices.

    The Philippines, he said, sources 90 percent of its wheat requirements from the US.

    In the meantime, however, Pinca said the prices of flour that local millers are producing would remain at a range of P910 to P980 per 25-kg bag retail.

    “The food-manufacturing sector, including the wheat flour milling industry, has a standing agreement with the Department of Trade and Industry [DTI] where food manufacturers notify the DTI of any intended price increases about a week or two before such planned price increases are to take place. No such notice had been submitted to the DTI to date,” Pinca said.

    In fact, Pinca said wheat-flour prices have been at present levels since March.

    “We can live with those prices and withstand whatever difficulties we are having now,” he said.

    Earlier, three bakery groups appealed to the flour millers not to increase their prices this season, especially with the cost of wheat expected to drop by around $10 per bushel this September.

    Pinca said the wheat flour milling industry shares with the local bakery groups a common desire for lower wheat flour prices “so that together we can help maintain bread prices at levels affordable to most of our countrymen.”

    This, he said, is the reason why the flour-milling industry launched the low-cost bread project Tinapay ng Bayan in coordination with the DTI and the Department of Agriculture (DA).

    Under the Tinapay ng Bayan program, loaf bread of 550 grams is sold at P37 each while a pack of seven pieces of pan de sal of 25 grams each is sold at P12 a pack or P1.74 apiece.

    Tinapay ng Bayan bread is sold at Tindahan Natin and Bagsakan Centers of the DA and Rolling Stores of the National Food Authority (NFA) in depressed and other low-income communities in Metro Manila.

    These products are sold at higher prices in bakeries and supermarkets where a loaf of bread of the same weight costs P44 to P54 while pan de sal usually retails at P2.50 to P3 apiece.

    Pinca said wheat grain prices in the world market have been fluctuating on a daily basis, affected by almost daily record-high prices of oil. The US is also using grains, such as corn and soybeans, as alternate sources of fuel, and this caused grain prices to rise to almost double their 2007 prices.

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