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REMEMBER
Toti Almeda? That polite, soft-spoken kid off court who
was a merciless slasher on court during his heydays as a
collegiate player in the Yoo-wap?
Toti
played for San Beda in high school and was one of three
young Cubs who made it to the Nike Three-on-Three team
that was rewarded with a trip abroad and lots of
international basketball exposure. In college he played
for the University of the Philippines Fighting Maroons
in 2000, wowed a lot of coeds because of his wholesome,
boy-next-door charm and captained the team on his last
year in 2005. He played for Magnolia in the Philippine
Basketball League after college.
Guess
what game Toti is playing now.
WOULD
you believe he’s a dairy farmer? And not just any dairy.
Toti,
his brother Art and father Rene are into goat’s milk
production. Their farm—the Alaminos Goat Farm—is the
first in the Philippines to produce goat’s milk in
commercial quantity. And I’m writing about it because
what I learned about goat’s milk’s many health benefits
sure was an eye-opener.
Hear
this:
Goat’s
milk is a very good source of calcium and the amino acid
tryptophan.
It’s
also a good source of protein, Vitamin A, phosphorus,
riboflavin and potassium.
According to proven medical research, It can cure
gastric asthma, insomnia, peptic ulcers, jaundice,
eczema and colic.
It takes
only 20 minutes for goat’s milk to be digested.
Some
people who can’t tolerate cow’s milk can drink goat’s
milk without any problem because goat’s milk’s PH
balance (6.40-6.60) makes it closest to mother’s milk.
It has
anticancer and antiantritic factors.
It
enhances the metabolism of iron and copper.
Goat’s
milk does not form phlegm and is better tolerated by
asthmatics and those with allergies.
It
contains more chlorine, fluorine and silicon than any
other domestic livestock. Chlorine and fluorine are
natural germicides and fluorine helps prevent diabetes.
Goat’s
milk has the ability to “sweeten” the intestinal tract
and alleviate constipation.
Children
who grew up on goat’s milk surpass those who did not in
terms of weight gain, stature, skeletal mineralization
and bone density.
THE
Almedas market their goat’s milk under the brand name
Milk Star. A family endeavor, older brother Art (short
for Artemus) handles the farm operation, while Toti
(short for Artemio) takes care of the marketing and is
the brand manager.
“Things
started to improve when Toti, who was then playing
basketball in the PBL, decided to go full-time as our
brand manager. With the discipline he got from being in
sports all his life, he used the same tireless work
ethic in marketing our Milk Star brand of fresh goat’s
milk,” says Rene Almeda.
“Through
networking with friends and relatives, he wove his way
around, hitting the Tagaytay Pasalubong Market, then the
Los Baños area, then the Salcedo weekend market, then
Market! Market!, Tiendesitas and the Lung Center Market
in Quezon City. He even made sure we have a strong
presence in the gasoline stations along the South Luzon
Expressway on weekends.”
Sounds
just like Toti weaving his way in and out of hardcourt
traffic to get a fix on that hard-to-conquer basket.
“When
Toti was just starting to market our milk, he said he
used the principle of fishing,” his father continued.
“It’s just like going fishing—Toti said. Parang
nangingisda lang, subok lang ng subok. Just keep
trying and sooner or later, you’ll catch the big fish.
The important thing is to work hard and have a plan on
how to reach our goals.”
THE
Alaminos Goat Farm was inaugurated on Friday, June 6.
The guests were like a Who’s Who in the agricultural and
livestock industry and the government, as well.
“Our
decadelong experience in the 90s of feeding feedlot
cattle from Australia had served us well in our goat
dairy project,” says Rene Almeda. “We started raising
Boer goats in 2005, and all the experience we gained we
applied in feeding our Saanen dairy goats. In May 2007
we started the dairy goat operation. By November we were
already starting to produce milk, and by December we
were trial-marketing Milk Star in the market.”
Toti’s
experience in his new field is proof positive that there
is life after basketball. But first, you have to do your
homework and have a well-rounded foundation besides just
playing ball. |