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    This is an artist’s impression of a jet in the OpenSkies livery, a British Airways-owned subsiduary, released to the media on January 9. British Airways Plc., Europe’s third-largest airline, will begin flights to New York from Paris and Brussels to take advantage of a new trans-Atlantic air-services agreement and reduce its dependence on London Heathrow. --Bloomberg

     
    British Airways spends £17M on
    start-up unit that will fly to US

    LONDON—British Airways Plc., Europe’s third-biggest airline, said it’s spent at least £17 million ($33 million) on establishing a subsidiary that will fly between continental Europe and the US.

    British Airways, which had previously declined to say how much it was investing in the start-up, released the information in financial accounts for the year ended March 31, published on its web site. The accounts also reveal that chief executive officer Willie Walsh will get a 5-percent pay rise next year.

    The subsidiary, called OpenSkies, is being established by London-based British Airways in response to a European Union-US treaty that liberalized trans-Atlantic air travel in March. The carrier will fly between Paris and New York from June 19 using a Boeing Co. 757 and aims to operate six planes by the end of 2009.

    “It sounds like there’s been a lot of work, a lot of investment has gone into OpenSkies,” said Stephen Furlong, an analyst at Davy Stockbrokers in Dublin who has British Airways on his focus list. “It’s an intriguing development but they’ll need to see a return on that investment.”

    British Airways, which will increase CEO Walsh’s base pay by £35,000 to £735,000 pounds in the 12 months beginning July 1, according to the accounts, closed down 1.4 percent at 224.5 pence. The stock has lost 28 percent this year, giving a market value of £2.59 billion.

    British Airways said in January that it expects the new airline to be profitable by its third year of operation.

    OpenSkies’ planes, taken from the British Airways fleet of 13 757s, will have 24 business-class seats converting to flatbeds, plus 28 premium economy-class seats and 30 in economy. So-called premium-seating is the most lucrative source of trans-Atlantic revenue for the UK company.

    Record oil costs, a global tightening of credit and an economic slowdown have contributed to the failure of 24 airlines in recent months, according to the International Air Transport Association, among them business class-only carriers Silverjet Plc. and MAXJet Airways Ltd.

    “With the demise of all these premium-only carriers, such as Silverjet, maybe there’s a niche for OpenSkies,” said Furlong. “But at these testing times, making it a profitable niche is going to be difficult.”

    Walsh, who has said the current fiscal year will be “challenging,” may get a bonus equal to 150 percent of his salary in his next pay year, the accounts show. He turned down a 100-percent bonus worth £700,000 pounds for the current year after the chaotic opening of London Heathrow airport’s new Terminal 5. (Bloomberg)

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