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STARTING
today, two noteworthy publications are joining forces to
offer readers the best of the past and the present. The
Chinese Commercial News, the country’s oldest Chinese
broadsheet, and the BusinessMirror, the country’s
fastest-growing newspaper, are combining their
distribution muscle to service a larger audience.
Under
this agreement, Chinese Commercial News, or CCN,
subscribers will receive free copies of the
BusinessMirror. CCN is distributed in many
Filipino-Chinese communities across Metro Manila, with
the majority residing in Binondo, Makati, Greenhills and
Cebu. Both newspapers also agreed to further explore
other areas of cooperation.
Solomon
Y. Yuyitung, publisher of CCN, noted the clamor for an
English broadsheet among the CCN’s readers and their
immediate families, many of whom are not able to
understand written Chinese. “BusinessMirror is readable
and will be appreciated by these readers,” said Yuyitung.
T.
Anthony Cabangon, BusinessMirror publisher, said “there
exists a natural synergy between CCN and BusinessMirror
that we want to exploit to benefit a larger audience.”
This, he said, will deepen BusinessMirror’s penetration
of the Filipino-Chinese market. |
