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GUESTS
were wowed by “The Power of Three” at the Makati
Shangri-La where HSBC, in partnership with Sun Cellular
and Samsung Mobile Phones, recently launched its latest
red-hot promo. Intrigued by the triangular invitation
that proclaimed The Power of Three, curious guests
walked into the Quezon Ballroom to find themselves
surrounded by life-size images of powerhouse trios,
ranging from Charlie’s Angels to The
Chipmunks.
“The
Power of Three theme refers to the phenomenal effect of
three great forces coming together,” said Suresh Nanoo,
HSBC’s SVP and head of Personal Financial Services. “In
this case, HSBC’s partnership with Sun Cellular and
Samsung Mobile Phones results in a phenomenal deal for
new HSBC cardholders who can get an exclusive brand-new
Samsung M620 slider handset in silver absolutely free
with a Sun Cellular Plan P350 subscription.”
Made
exclusive with extras such as customized wallpaper,
ringtone and a 128MB Samsung SD memory card, the package
is only available under this promo. “HSBC cardholders
will be among the first to own this hot-new phone in
silver. Only the black versions of the units will be
available in the retail market and not before July
2008,” Nanoo said.
After
hamming it up and posing for pictures with the various
famous trios, the guests settled down for a sumptuous
lunch after which the trio of hosts Gabe Mercado, Tim
Tayag, Kenny Waymack announced, “Let the games begin!”
Three
trios of contestants wracked their brains as the hosts
challenged them with questions on famous threesomes,
“three-quels” and, of course, the three powerhouse
brands: HSBC, Sun Cellular and Samsung.
The
members of the triumphant trios from both games walked
away with a brand-new Samsung M620 each, even as all the
other guests expressed surprise that such a great phone
was being given away with such an affordable
subscription plan.
*****
“The
Samsung M620 slider has a 1.9" TFT color screen, VGA
camera, MP3 and video players, an FM radio, Bluetooth
connectivity, triband capabilities and comes with many
other accessories. Fashionable and functional, this
mobile exhibits a modern and sleek look that appeals to
everyone,” said Fe Varilla, head of Samsung Mobile
Phones.
“We
offer the best handset lineup with an unmatched call and
text package at the most affordable plans,” added Ricky
Peńa, Sun Cellular’s VP for Marketing. “Our goal is to
give more and more Filipinos the power of voice. As we
like to say, Sun-tawag lang ’yan!”
The
games finally came to a close but the surprises kept on
coming as HSBC raffled off more Samsung M620s, airfare
to any local destination of the winner’s choice, and a
weekend for two at Boracay’s luxurious Discovery Shores.
“It’s
raining phones,” joked Nanoo amid the delighted cries of
the prize winners, which he compared to the delight
experienced by HSBC credit cardholders. “The HSBC
Mabuhay Miles Visa continues to have one of the lowest
miles conversion rates around at P45 a mile,” he said.
“This,
coupled with the numerous other perks offered by all
HSBC credit cards, such as a 3 percent rebate on gas
from Caltex, access to exclusive sales, no annual fees
for the first year and many others is what continues to
make an HSBC credit card an absolute must-have for so
many.” |
