‘VIEW’ FAB!

The quarterly companion magazine of the BusinessMirror, View, partnered on a very special event with the Philippine Marketing Association general membership meeting held recently at the Hard Rock Café in Glorietta 3, Makati City. Featuring a summer fashion sizzlers minifashion show, the event showcased the global competitiveness of Filipinos in fashion design.

Doing something different that took the marketing executives out of their element delivered the messages View was hoping to convey in terms of public image, access to a new client base, goodwill, increased brand awareness and View’s level of involvement.

Indeed, View was the headline flashed in the event and the bonus was that it sets the tone for an upcoming event (of its own), with everyone clamoring to launch a program with View, each designed to meet the needs of different target audiences and each with their own set of objectives.

AdMix: Using CSR to understand, create, communicate and deliver value measure and reward

The broadening of marketing’s domain was not an easily won battle. It drew critics who preferred that marketing stick to figuring out how to sell more toothpaste, refrigerators and computers. But this columnist’s thinking has been that new perspectives enter a marketplace full of ideas. And as in any marketplace, those perspectives that survive are those that have use value.

Bubuwit Squeaks: Competitive analysis

The quarterly companion magazine of the BusinessMirror, View, partnered on a very special event with the Philippine Marketing Association general membership meeting held recently at the Hard Rock Café in Glorietta 3, Makati City.