Competitive analysis

A top ad guru commented that many companies jump into holding business functions without considering what their competition has done, is doing and will be doing, and the caliber the business functions will take on. This top honcho says it is important for companies not to repeat what others have done, or they risk coming away from being professed as second best, as followers, not leaders, in their industry.

Bubuwit squeaks that if you want to stand out from your competition, it is important to become known for making and setting trends, not following them, and in order to do that, you need to be on top of what your competition has done, is doing and, when possible, is planning to do next. Bubuwit says that though it is flattering to be imitated, one must never be a follower. Except for others, whom Bubuwit tags as copycats! 

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No finesse

As Bubuwit moves into another event, this event organizer does not know how to impress VIP executives discreetly without offending those whom he/she is wining, dining, wooing or treating like winners. Bubuwit cautions this events person to be very careful and remember that actions speak louder than words. Your participants will be taking note of and experiencing the layers—positive or negative, peaks and valleys—that you as a company are choosing to build into your event.

AdMix: Using CSR to understand, create, communicate and deliver value measure and reward

The broadening of marketing’s domain was not an easily won battle. It drew critics who preferred that marketing stick to figuring out how to sell more toothpaste, refrigerators and computers. But this columnist’s thinking has been that new perspectives enter a marketplace full of ideas. And as in any marketplace, those perspectives that survive are those that have use value.

Bubuwit Squeaks: Competitive analysis

The quarterly companion magazine of the BusinessMirror, View, partnered on a very special event with the Philippine Marketing Association general membership meeting held recently at the Hard Rock Café in Glorietta 3, Makati City.