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ALTHOUGH
endowed with the natural resources to become a top
tourism spot in the region, Puerto Princesa City in
Palawan could not go on a promotions campaign abroad
because it lacks the needed infrastructure to
accommodate the influx of tourists.
Edward
Hagedorn, mayor of Puerto Princesa City, said even
without undertaking any marketing campaign, they are
already attracting about 176,000 tourists per year, 15
percent of them foreigners.
“They
are coming here as a result of ‘word of mouth’ only,”
Hagedorn told reporters at the sidelines of the South
Luzon Area Business Conference at the Legend Palawan
Hotel over the weekend.
Right
now, Hagedorn said the city has no international
airport, poor access roads to the tourist spots, huge
backlog in hotel rooms and deficiency in power
requirements.
The
area’s top tourist attraction, the underground river
considered as the longest navigable in the world at 8.2
kilometers, is now ranked No. 9 globally in the voting
for the “new seven great wonders of nature.”
The
local government is just finishing the works for the
40-km road leading to it in barangay Sabang in
partnership with Holcim Philippines Inc. and aided by a
P100-million funding from the national government.
With the
current improvements, also funded by Puerto Princesa’s
P260-million share from the Malampaya natural gas
proceeds, travel time to the underground has been cut
down by half to only two hours. But Hagedorn said the
most important infrastructure project that they need is
the conversion of the city’s airport into an
international airport capable of landing 747 planes and
with a terminal that will not turn-off the visitors.
“That is
why we are really banking on the promise of the national
government to finish the international airport by 2010.
Once it is operational, we will really take off and we
will start our aggressive promotions,” Hagedorn said.
Currently, Hagedorn said he has been turning down
invitations to market Puerto Princesa to tourists
abroad.
This, he
said, is saddening considering the area is endowed with
natural resources. Aside from the underground river,
Hagedorn said Puerto Princesa has complete attractions
from white-sand beaches, dive sites and waterfalls.
Samie
Lim, president of the Philippine Chamber of Commerce and
Industry, said Puerto Princesa and the whole of
Palawan have the capacity to attract 5 million tourists in five
years once the needed infrastructure is in place.
In terms
of power, Hagedorn said the city’s current capacity is
only at 27 megawatts, while its peak season requirement
is at 35 to 40 megawatts. |