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PUERTO
Princesa—Publicly listed Holcim Philippines Inc. is
calibrating its industry growth projections for the year
to only 6 percent to 8 percent due to uncertainties
caused by the US sub-prime mess and resulting recession,
as well as the continued increase in prices of
construction materials.
Francis
Felizardo, Holcim
Philippines
senior vice president, said the company’s sales growth
for the year will most likely be slower than in 2007,
when it posted a 15-percent increase. The total cement
industry grew by about 10 percent last year.
“We are
pegging a conservative growth target this year even if
we have yet to feel so far the problems in the US,”
Felizardo told the BusinessMirror at the sidelines of
the South Luzon Area Business Conference in Puerto
Princesa City, where he spoke about sustainable
construction over the weekend.
Currently, Felizardo said, demand from the private
sector—particularly builders of high-rise edifices in
Makati, Fort Bonifacio and Ortigas—is still strong
despite the increasing cost of construction materials,
particularly steel products.
With
this, Felizardo said the company is continuously
introducing new products and innovations to help
customers save on cost. He cited ready-mix Holcim
concrete, which increases in strength cement and
aggregates are properly combined.
“We are
pushing up the strength to lessen steel requirements,”
Felizardo said.
The
company is also ramping up the introduction in the
different regions of the country of the Holcim Wallright,
a masonry cement used specifically for hollow-block
laying, filling and plastering. It has better
workability properties, 200-percent more bond strength,
and increased water retention compared with general
purpose cement.
Felizardo said the company has yet to receive
cancellations from contractors of private developments
even with the higher construction cost. “But it is
always a possibility because the price of steel has
really gone up considerably,” he said.
Despite
the increasing prices in other commodities, Felizardo
said they are trying to absorb the increased production
expenses although the cost pressure is there due to the
rising fuel and electricity prices. He said fuel and
electricity eat up about 80 percent of a cement
company’s cost structure.
Holcim
is currently the market leader in cement with an
80-percent share. It also exports 20 percent of its
yearly production of about 5 million tons to Malaysia,
Palau, Africa, among others. |