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SOME
16,000 overseas Filipino workers (OFWs) and 126,000
sari-sari store owners benefit from the success of this
year’s Puregold Price Club Inc.’s three-day convention
now going on at the
World
Trade Center
in Pasay City.
The
convention, dubbed “Ang Tindahan ni Aling Puring,”
opened its doors to aspiring micro-entrepreneurs and
sari-sari store owners who, through the activity, was
able to interact not only with other small-scale
businessmen but also with the manufacturers of the
products they sell.
Susan
Co, vice chairman of Puregold Corp., said, “At Puregold,
it has always been our dream to give the Filipino
consumer the best possible shopping experience, offering
value-for-money, convenience, and unmatched support to
all our customers.”
“The
Aling Puring Program is particularly close to our
hearts, because it embodies our guiding principle: that
the success of Puregold can only be achieved by
enhancing value in the community that we serve. And we
can only do so if we provide an environment where our
customers and business partners can also thrive,” she
said.
For his
part, Puregold Price Club Inc. president Leonardo Dayao
said the convention was “more exciting and substantive”
this year through the inclusion in the program of a
project for OFWs as well as a cooperative development
project.
“Aptly
called our ‘bagong bayani,’ our OFWs deserve all our
support for helping enliven the Philippine economy
through their billions of pesos in remittances
annually,” he said.
Dayao
added that Puregold has, through its convention,
succeeded in making the establishment of a sari-sari
store into “a viable and practical option” for
balikbayans that may ease their need to go abroad.
Dayao
further said that the convention has provided a venue
for the Puregold Price Club members and other sari-sari
store owners to hone their skills as micro-entrepreneurs
and an opportunity for the manufacturers and producers
to better understand the concerns and needs of their
consumers as well as to showcase their newest products.
The
sari-sari store convention runs from May 31 to June 2,
from 9 a.m. to 7 p.m. at the World Trade Center on Roxas
Boulevard, Pasay City, and is participated in by
Colgate-Palmolive, Nestlé, Procter & Gamble, Unilever,
San Mlguel Corp., Del Monte, Purefoods, CDO, Universal
Robina Corporation, Rebisco, Nissin Monde, Splash and
other basic and quality commodity manufacturers.
The
first two days of the show is open exclusively for the
members of the PPCI while the last day of the convention
is open to the general public interested in embarking on
small-scale retail business. |
