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    Court backs MRT arm vs MMDA

    AGENCY TOLD TO TAKE DOWN ITS POSTERS BANNING ADS ON RAIL ROUTE

    By Claudeth Mocon

    Correspondent

    THE Regional Trial Court in Pasig City ordered the Metro Manila Development Authority (MMDA) on Monday to immediately dismantle its posters and banners from Edsa MRT-3 structures after the transit’s advertising arm complained of illegal occupation on its privately owned advertising structures.

    In a decision, Judge Luis Tongco of Branch 155 said: “The court hereby directs the immediate dismantling and removal of the subject MMDA banners and other similar MMDA paraphernalia installed or to be installed along any Edsa MRT-3 structure and on petitioner’s advertising structures along the entire stretch of Edsa MRT-3, in reiteration of this court’s cease and desist order …”

    The MMDA had installed banners warning that, “Bawal maglagay ng anumang anunsiyong pangkalakal [commercial advertisements] billboards signages sa daanang pang publiko [public roads],” in April at the MRT-3 posts. 

    The Court said the MMDA installed such banners on various structures of the Edsa MRT-3 and even on the privately owned advertising structures of the petitioner Trackworks Rail Transit Advertising, Vending and Promotions Inc. without its consent.

    Trackworks claimed that these acts of the MMDA constitute another violation of the court’s preliminary injunction dated March 25, 2002, permanent injunction under its decision dated October 1, 2005 and its cease- and-desist order dated September 12, 2006.

    The MRTC entered into an exclusive contract for advertising services with Trackworks in 1998.

    Trackworks sought a second cease-and-desist order against the MMDA under its Third Addendum filed on May 7.

    In its first cease-and-desist order dated September 12, 2006, the RTC in Pasig enjoined MMDA from “partially or fully dismantling, removing, taking, confiscating, destroying, preventing, obstructing or otherwise interfering with directly or indirectly or under other pretences, the outdoor advertising materials of petitioner installed or to be installed on the interior and exterior structures of Edsa MRT-3.”

    The complained act of respondents in installing MMDA banners on Edsa MRT-3 and even on petitioner’s own advertising structures without the latter’s consent is tantamount to interfering with outdoor advertising materials of the petitioner.

    Upon scrutiny of the records and relative documents attached to the Third Addendum, the Court found sufficient proof that respondents and the MMDA had defied and disobeyed the Court’s cease-and-desist order dated September 12, 2006 and other orders related to its preliminary and permanent injunctions.

    “In order not to render said order inutile and pursuant to Section 5c, Rule 135 of the Rules of Court which provides that every court has the inherent and coercive power “to compel obedience to its judgments, orders and processes, and the lawful orders of a judge out of court, in a case pending therein,” the order said.

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