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    Plantations, not phone firms
    By Lenie Lectura
    Reporter

    HONG KONG conglomerate First Pacific Co., the controlling shareholder of Philippine Long Distance Telephone Co. (PLDT), is acquiring plantations in Indonesia, not an Asian phone company.

    The acquisition will be done by Indofood Sukses Makmur Tbk, a unit of First Pacific, according to a text-message reply on Monday by Manuel Pangilinan, First Pacific managing director and chief executive officer.

    He said the plan to purchase plantations is what First Pacific will announce. Trading in shares of First Pacific was suspended last week pending an announcement in relation to a major transaction.

    Pangilinan said the impending announcement was not about a reported plan to buy a phone firm in Asia.

    There are ongoing talks that First Pacific may buy Indonesian phone firm Excelcumindo Pratama TBK or new entrant Mobile-8.

    Also, there are rumors that former Smart Communications Inc. executive Anastacio Martirez, now the chief executive officer of Sinarmas Telecom in Indonesia, will be working soon for First Pacific.

    Martirez did not reply when asked if he would soon be working again with Pangilinan.

    Indofood is the world’s largest instant noodle producer, with 14 production facilities located across Indonesia. It plans to increase its annual production capacity to approximately 15 billion packs from 13.5 billion. Last year, production utilization increased to 84 percent from the previous years 70 percent.

    In 2006, Indofood retained its market leadership in most of its key product categories: a 77-percent share of the instant noodles market; a 67-percent share of the flour market; a 43-percent share of branded oil market; and a 59-percent share of the margarine and shortening market.

    This year, Indofood said it will continue to strengthen its market position by leveraging its industry competence and extensive distribution system.

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