|
A MONTH
after saying it wants to invest here, Radiant Studios,
the local unit of US-based Radiant ERA Holdings Llc.,
kicked off its first film project costing P200 million
($5 million).
Vice
president for business development Andrei Aquino said
the outfit has started principal photography on March 3.
The film, called I Love You, will be released
internationally middle of this year and toward the end
of 2008 in the Philippines. The movie will feature local
and Hollywood actors.
Radiant’s parent firm Radiant ERA Holdings said earlier
it will invest up to P2 billion ($50 million) over the
next five years to make eight to 10 films.
“There
is no doubt about the talent found here in the
Philippines. Being from the industry and having a
17-year track record, I’ve seen the possibilities of
what kind of quality that can be produced locally.
Through Radiant Studios, we want to bring the Filipino
talent a couple of steps closer to the global
marketplace because I believe in the talent and the
potential. It just needs to be honed in the right way,”
said Radiant ERA Holdings chief operating officer Jovie
Saddul in a previous statement.
Apart
from the technical skills and know-how that Radiant
Studios will bring to the local market, it will also
advocate proper strategies into the entertainment
industry, which could be an alternative investment
opportunity for local businessmen.
“This
will be initially done for private investors and
enthusiasts and, later on, to the general public. This,
of course, is dependent on the size of the projects that
we will be embarking on,” said Saddul.
Radiant
Studios banners Radiant ERA Holdings’ venture into the
entertainment industry. Among its assets are its
live-action production arm Torch Media and Glow
Animation, a studio designed to be the best 3D animation
facility in the Asia-Pacific region. |