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    ‘Consumer confidence at an all-time high’
     
    By Rommer M. Balaba
    Reporter

    THE Filipino consumers’ confidence level is at an all-time high with their worries over the economy, job prospects, and political stability continually easing, according to findings of global consumer research outfit ACNielsen on Wednesday.     

    With the consumer confidence index at its highest 104 points since the Philippine survey started in 2002, ACNielsen Philippines managing director Benedicto L. Cid, Jr. said that this in one way confirms the Arroyo administration’s claims of economic and social gains from its series of reforms and measures. “It does seem consistent with what the government has been saying that things are looking up.”          

    Cid conceded, however, the long-term continuity of this confidence may be undermined by the elections or its results, since “it is anybody’s guess what will happen. . .We know that some noisy politicians here and there might be threats to consumer confidence…but what we know is consumer confidence is going up; if it will continue we do not know.”     

    In ACNielsen’s study, made with emailed queries to respondents from the A, B, and C socioeconomic classes, only 47 percent of the surveyed Filipinos now list the economy as a major concern, from 56 percent the previous round during the first half of 2006, and much lower from the 68 percent recorded in the second half of 2005.              

    “Maybe the economic benefits are trickling down despite the earlier concerns on high oil prices and the consumers’ purchasing power,” said Cid. The study revealed the ratio of Filipinos likely to save their spare cash was down to 57 percent, from 63 percent during the previous survey round.      

    It is this optimism that may be motivating Filipinos to ease a bit on their propensity to save and instead spend more, particularly on new technology gadgets like i-Pods, higher-end cellular phones, flat screen televisions, and portable electronic game consoles, the survey noted.    

    Up to 36 percent of Filipinos now are likely to spend their extra cash on new technology gadgets, from about 31 percent in the first half of 2006; 24 percent for holidays and vacations, from 23 percent; and 32 percent of them probably would settle payables, against 30 percent during the previous survey.

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