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THE
Filipino consumers’ confidence level is at an all-time
high with their worries over the economy, job prospects,
and political stability continually easing, according to
findings of global consumer research outfit ACNielsen on
Wednesday.
With the
consumer confidence index at its highest 104 points
since the Philippine survey started in 2002, ACNielsen
Philippines managing director Benedicto L. Cid, Jr. said
that this in one way confirms the Arroyo
administration’s claims of economic and social gains
from its series of reforms and measures. “It does seem
consistent with what the government has been saying that
things are looking up.”
Cid
conceded, however, the long-term continuity of this
confidence may be undermined by the elections or its
results, since “it is anybody’s guess what will happen.
. .We know that some noisy politicians here and there
might be threats to consumer confidence…but what we know
is consumer confidence is going up; if it will continue
we do not know.”
In
ACNielsen’s study, made with emailed queries to
respondents from the A, B, and C socioeconomic classes,
only 47 percent of the surveyed Filipinos now list the
economy as a major concern, from 56 percent the previous
round during the first half of 2006, and much lower from
the 68 percent recorded in the second half of
2005.
“Maybe
the economic benefits are trickling down despite the
earlier concerns on high oil prices and the consumers’
purchasing power,” said Cid. The study revealed the
ratio of Filipinos likely to save their spare cash was
down to 57 percent, from 63 percent during the previous
survey round.
It is
this optimism that may be motivating Filipinos to ease a
bit on their propensity to save and instead spend more,
particularly on new technology gadgets like i-Pods,
higher-end cellular phones, flat screen televisions, and
portable electronic game consoles, the survey noted.
Up to 36
percent of Filipinos now are likely to spend their extra
cash on new technology gadgets, from about 31 percent in
the first half of 2006; 24 percent for holidays and
vacations, from 23 percent; and 32 percent of them
probably would settle payables, against 30 percent
during the previous survey. |